When designing a professional logo, you should steer clear of these six elements

Let’s discuss about logo design. To be more particular, let’s talk about some things that should never, ever be included in the design of a professional logo: I have compiled six helpful hints for you, which will either help you avoid making embarrassing gaffes or simply keep you on the right path.

First, let’s look at some of the things you should never do when designing a professional logo…

1) A specific kind of monothematic exhibit

2) Wrong scalability

3) Colorful and three-dimensional

4) Too tiny

5. Create a logo using photos from a stock library.

6) Conceive of an idea that is unattractive and not original.

1. A specific kind of monothematic exhibit

When you are presenting the customer with the drafts of the logo that you are developing, you should avoid showing it in just one angle as much as possible. Rather than that, provide more examples of placement, such as on a sheet, on a fabric (such as a T-shirt), on a substance made of plastic, on a vehicle… You don’t actually have to print on these materials; instead, you may utilize creative presentation mockups, alter them in Photoshop, and then save them as jpegs.

2. Wrong scalability

It is essential to work in scale, not only for the obvious vector reasons, but also and most importantly to ensure that a correct visualization of your picture is achieved. A logo needs to be simple, and if you want to make sure that the details are clear, try to make it 20 pixels by 20 pixels (like an avatar, for short): if the result is perfectly viewable as the same sized for a van, then you have passed one of the most important readability tests in logo design. Readability is one of the most important tests in logo design.

3. Colorful and three-dimensional

Stop what you’re doing and take a few deep breaths before proceeding with the creation of a 2D logo that will later be rendered in a 3D format or the use of a 3D design software. If you go in this direction, you are aware that you will not be able to work in positive and negative (the black and white versions of the logo), and you will never have guaranteed readability across all print formats and for the web. If you continue in this direction, you will not be able to work in positive and negative (the black and white versions of the logo).

A multicolor logo is always a risk and an aesthetic error; thus, you must pay careful attention to the colors you choose to employ in your logo. In most circumstances, we don’t go beyond two hues (in some cases 3 colors but very carefully). If you go above this unwritten rule (unless in really unusual circumstances), it can turn out to be a boomerang for your company because it makes it exceedingly difficult for the logo itself to be read and remembered.

4. Too tiny

The concept of size is another aspect that needs to be taken into consideration throughout the design phase. If we think of a logo as something that should always be little or extremely small, we are thinking incorrectly.

Let’s show it to the audience in the appropriate proportions, even as we’re presenting it, since if it’s too small, there’s no point in having it…

5. Create a logo using photos from a stock library.

Everyone, no matter where they are located in the globe, has access to look at and search through stock photographs, also known as a repertory, that can be downloaded or purchased from reference websites. Therefore, if you are considering using a stock image, vectorizing it, and making it the logo you are producing, you should pause, take a few deep breaths, and reconsider your approach to the design.

6. Conceive of an idea that is unattractive and not original.

You are already aware of the concepts; one cannot acquire them by shopping at supermarkets. This indicates that it is not simple to conceive of an idea that is both original (and hence possesses its own one-of-a-kindness and does not resemble something that has already been seen) and aesthetically pleasing.

Obviously, I am well aware that merging these two ideas is not a simple task, nor is it something that can be accomplished in a short amount of time. Neither of these things can be accomplished in a hurry.

But if you want to get a nice drawing, just like in everything else in life, you have to work on it, try, try again, trash, modify, return several times on the same project, observe with analytical curiosity the whole world around you, starting from your neighborhood and pushing you as far as you can go.

Make intelligent use of the internet, find the sites such as Behance, Instagram, or Dribble on which the most influential designers in the industry are active, and follow them.

I can promise you that if you activate, do not give up, and allow yourself time, you will see the results that you have been hoping for.

But above all, never stop designing.