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In email marketing, less is more. Here’s an example …

01. Sep, 2010 Categories: Content, Email Marketing by Curt Mercadante 0 Comments

I make it a habit to subscribe to as many various email distribution lists as possible — not because I like having my inbox full, but because I like to see what type of new, interesting, groundbreaking content people are using in their email programs. Unfortunately, I’m rarely impressed. One of the most solid email [...]

Pew Report: Older Americans Flocking to Social Networking Sites

27. Aug, 2010 Categories: Content, Online Advertising, Social Media, Technology/Tools by Curt Mercadante 0 Comments

I recently had a discussion with a client in which he said he wanted to avoid Facebook ads in favor of targeting seniors.  He looked at me with dismay as I explained that the percentage of older Americans using Facebook was exploding. Well, the Pew Internet & American Life Project released a new study today [...]

Does More Social Media Equal More Sales?

26. Aug, 2010 Categories: Content by Todd Schorle 0 Comments

Social media is a powerful tool at the disposal of any business. Its use is growing and many companies are diving in head first with their marketing campaigns.

In fact, freelancers or employees who have handled social media as part of their position are now being relieved by full time employees or social media consultants — but the transition is taking time.

New Report Reveals Power, Reach of Online Video

22. Aug, 2010 Categories: Online Advertising, Social Media, Technology/Tools by Curt Mercadante 0 Comments

Marketers should take note: consumers love online video. Just take a look at comScore’s latest online video viewership report for July: Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook jumped one position [...]

Is Yahoo! Setting the Standard for Online Journalism?

20. Aug, 2010 Categories: Content by Todd Schorle 0 Comments

Journalism is undergoing an amazing transformation. In 2010, Journalism has undergone a metamorphosis — and blossomed into a mobile butterfly we find on every pixelated screen. Along the journey, the standards and practices have changed too.

If you were to approach a New York Times writers desk, you would be guaranteed to find one thing — the AP Style guide. This guide is the Bible of print media. Grammar, punctuation, tone, structure — all laid out for the journalist to follow. When printing presses ruled the day, it was the standard.

The Active Twitter Consumer

16. Aug, 2010 Categories: Content by Todd Schorle 0 Comments

As we always say:  A successful marketing campaign must include a social media strategy.  The choice between Facebook, Twitter, or both can be difficult for those looking to expand into the digital worlds. A recent survey by Exact Target might have an influence on your choice between Facebook and Twitter. The survey found that Twitter [...]

Think Message First — Then Medium

13. Aug, 2010 Categories: Content, Social Media, Technology/Tools by Curt Mercadante 0 Comments

A house cannot be built by hammer alone. Similarly, an online marketing strategy cannot be built on Twitter or Facebook alone because they — like a hammer — are just tools. Without a content strategy, those tools don’t mean much. For many, whether a small start up or a big brand their first venture into [...]

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