The world of premium designer companies has been taken over by NFTs, with many of them releasing new artworks and even video games in the assumption that this medium represents the future of the internet as we know it. In this article, we will investigate five NFT initiatives that were developed by well-known fashion businesses.
Chito x Givenchy NFT
In conjunction with Chito, the prestigious French fashion company Givenchy, which is owned by LVMH, has released a limited edition collection of 15 one-of-a-kind NFT graphic designs. These rare pieces haven’t been selling for earth-shattering prices—typically around 3 ETH—but they have unquestionably produced a favorable shift for the design company in reference to the digital age and its activities that are innovative.
Dolce & Gabbana: DGFamily Glass Box
This collection is for you if gaining any sort of special access to the Dolce & Gabbana NFT realm is something that you’re interested in doing. The Italian fashion label UNXD has collaborated with to produce a one-of-a-kind and intriguing collection of boxes. These boxes grant its owners access to a variety of perks, including digital, physical, and experiential opportunities. Although it might not appear to be all that exciting from an artistic standpoint, it unquestionably offers more value than straightforward art-based NFT initiatives that do not include any additional advantages.
Gucci x Superplastic
SUPERGUCCI is the result of a partnership between Gucci and Superplastic. It is a collection of extremely limited edition NFTs that were designed by Alessandro Michele, Gucci’s Creative Director, and synthetic artists Janky and Guggimon. NFTs include House codes that can be found in the Gucci Aria collection and come with an exclusive white ceramic SUPERGUCCI SuperJanky sculpture that is hand-crafted by Italian ceramicists. The sculpture measures 8 inches tall and measures 8 inches wide.
Nicholas Kirkwood x White Rabbit
Nicholas Kirkwood, a renowned shoe designer, recently presented the results of his NFT partnership with White Rabbit for the Dematerialised platform. Holders of the NFTs are eligible for a variety of benefits as a result of having the pieces, including admission to a VIP event, a chance to win a masterclass, and the possibility of purchasing the boots from Nicholas Kirkwood’s official website.
Endless, an artist based in London, designed a one-of-a-kind purple look for this most recent limited-edition NFT collectible, which is based on a likeness of Karl Lagerfeld Ikonik. The avatar, which was produced in a run of 500 pieces, provides users with access to behind-the-scenes content as well as news articles.
This platform for the development of NFTs, which is based on Ethereum, gives artists the ability to generate and sell generative art on demand. Random factors are introduced into the code of each project in order to produce one-of-a-kind artwork, which can take the form of a still image, a three-dimensional model, or an animated experience. Each project is created based on a custom-designed algorithm in order to make art creation autonomous. Each output is unique, and there is an almost infinite number of possible content kinds that may be developed using the platform.
The project, which was initiated in November 2020 by Erick Calderon, a former proprietor of a ceramic tile business, was catapulted into blue-chip status toward the end of the summer of 2018. This occurred as a result of the NFT market frenzy, which drove its volume in secondary market trading from US$11 million to US$63 million in July and then US$587 million in August.
The “Ringers” series, which was created by the artist and coder Dmitri Cherniak, is the most popular piece in the Art Blocks Curated collection. It had 1,000 generative NFTs that were made up of different combinations of “strings and pegs,” and it was completely sold out within twenty minutes after it was released in February 2021. At the time of this writing, the floor price is 45 ETH, which is approximately $92000 USD.
CLONE X by Takashi Murakami and RTFKT
This collection of 20,000 computer-generated avatars features a uniquely random combination of cartoonish facial features and clothes designed by the much loved Japanese Superflat artist. The assets can be used in future NFT-based games, AR filters, Zoom meetings, and metaverse platforms, making it arguably the most high-profile collaboration that is currently taking place in the NFT realm. RTFKT has also guaranteed the release of upcoming CLONE X wearables, in-game and real-world item drops, and exclusive member experiences.
Before this monumental offering, RTFKT had already amassed a cult following for pushing the envelope in creating distinctive digital fashion and games, with unique crossovers such as a sneaker collaboration with Jeff Staples, and most recently teased a virtual and physical apparel collection with the sportswear brand Nike. RTFKT’s most recent offering is a sneaker collaboration with Jeff Staples, and it features sneakers designed by Jeff Staples.
As a result, it should not come as a surprise that this CLONE X collection had a tremendous response when it was released in November of last year. It took only a few minutes for all of them to sell out after being minted at a price of 2 ETH each. On Opensea, the minimum purchase required to purchase it is now 14.7 ETH.
Another highly successful NFT collaboration, the debut NFT collection of the immensely popular Spanish cartoonist and illustrator Joan Cornellà was met with a strong market response, with the trade volume reaching 7753 ETH after it was released on April 7th, surpassing the volume of Bored Ape Yacht Club and AZUKI on a seven-day basis. The 5,555 limited edition NFTs were created in collaboration with the collectibles site FWENCLUB, which is situated in Hong Kong. These NFTs were sold as “blind boxes,” and the contents of the boxes were only revealed on April 10th.
This NFT collection was supposedly constructed based off of a back story about “MOAR,” which is a mansion in the metaverse that holds 5,555 beings that have had their souls minted as NFTs using the ERC-721 token. The home also houses the NFT collection. One of its characters was said to resemble the lead character in home-grown comedian Stephen Chow’s 1994 film From Beijing with Love, which was later revealed to be a “misbelief.” This was reiterated in a statement issued by FWENCLUB on 8 April, apologizing to the movie’s copyright owner Gala Film Distribution Limited for issuing the image without authorisation. When it launched, it stirred debate and confusion in Hong Kong.
Zucker is a visual artist and writer from the United States who works out of Los Angeles. His practice combines the beautiful and the grotesque through humor, psychedelia, mysticism, and the interplay of both cutting edge and obsolete technologies. He frequently combines digital and analogue video techniques and makes use of VHS. Due to the fact that she has been publishing digital editions of her video art in the form of NFTs as far back as April 2019, she is widely regarded as a pioneer in the field of crypto art. Her piece titled “Self Transcending” was one of the works of art that were displayed at the historic digital media auction held by Sotheby’s in June 2021 and titled “Natively Digital: A Curated NFT Sale.”
Moonbirds is a relatively new kid on the block; it is an NFT collection consisting of 10,000 pixelated owl avatars, and it is one of the fastest collections to attain blue-chip status in terms of floor price. Moonbirds is also one of the fastest collections to reach blue-chip status overall. The collection was released on April 16 and sold out in just two days, bringing in a total of US$281 million in sales volume. It swiftly overtook Bored Ape Yacht Club and Crypto Punk in terms of sales volume. Open Sea’s secondary market has seen trade volume of 141.8K ETH since it opened.
Because of the people working on it, the collection was able to generate a lot of excitement among consumers. The collection is supported by the PROOF Collective, which is a group of one thousand prominent NFT collectors. These collectors include investor Gary Vaynerchuk and NFT artist Beeple. The collective is exclusive to its members and maintains a membership cost of around 108 ETH per year. It was claimed that the decentralized gaming platform Sandbox spent 350 ETH on Moonbirds NFT #2642 on April 23, making it the most valued buy in the collection to this point.