The video excerpt below is from my presentation last week to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo. In this excerpt, I deal with the question, “Is the press release dead?” Please also click here to get a free copy of our new e-booklet: The Press Release is Dead: Using New Communications Tools [...]
Tag Archives: YouTube
Online video and the art of storytelling
UPDATE: Please also see this example of our 37 Signals uses simple customer testimonial videos to tell its (and their) stories… When then-candidate Barack Obama delivered his A More Perfect Union speech on race in March 2008 — it was viewed on YouTube by more than 6 million people. Talk about by-passing the so-called “mainstream” [...]
Have You Done a Content Audit Lately?
One of the things we like to do with our clients is to help them “realize their inner content.” Many organizations are awash in solid, compelling content and they don’t even know it. For example, one potential client with which we’re working, at first glance, doesn’t seem to have a steady flow of content to [...]