Tag Archives: YouTube

Online Video: ‘Upending the Political World”

27. Dec, 2010 • Categories: Online Video, Political Campaigns • by Curt Mercadante

“Back in the day, political currents could shift thanks to, say, a bad headline in the morning paper or a revealing story on the evening news. Nowadays, videos posted online have proven just as powerful in upending the political world.” — Politico’s Patrick Gavin in a great story today about the power of online video [...]

1 Comment

New Report Reveals Power, Reach of Online Video

22. Aug, 2010 • Categories: Online Advertising, Social Media, Technology/Tools • by Curt Mercadante

Marketers should take note: consumers love online video. Just take a look at comScore’s latest online video viewership report for July: Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook jumped one position [...]

0 Comments

Small Businesses Turning to Social Media in Tough Economic Times

29. Jul, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

With uncertain economic times, small businesses have to keep their wallets tight to keep their books out of the red. In order to keep your head above water, you have to advertise. Although costly, it is necessary to boost sales, grow your business, and have a positive impact on the community around you. Most small [...]

0 Comments

An hour with @scobleizer

03. Jun, 2010 • Categories: Uncategorized • by Curt Mercadante

by Curt Mercadante Earlier this week, I had the pleasure of listening in on a Bulldog Reporter teleconference featuring social media/tech evangelist Robert Scoble, entitled, “2010 Tech Trends and Tactics.”  (You can view the live tweets here.) What made this teleconference so interesting is that here you had Scoble — a journalist (yes, bloggers are [...]

0 Comments

Social Media Isn’t a Strategy

08. Apr, 2010 • Categories: Content, Technology/Tools • by Curt Mercadante

by Curt Mercadante I wanted to share this article from the latest issue of The Public Relations Strategist about how PR professionals can adapt and score successes in this new media environment. My favorite point: “Train your company and your clients to stop thinking of social media as a ‘strategy.’” You need a content and [...]

0 Comments

Twitter: The Online Cocktail Reception, Part II

02. Mar, 2010 • Categories: Uncategorized • by Curt Mercadante

Following is Part II of Curt Mercadante’s explanation of the “ins and outs” of Twitter — excerpted from his recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo:

0 Comments

Getting started on Twitter

25. Feb, 2010 • Categories: Content, Technology/Tools, The Press Release is Dead • by Curt Mercadante

by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. Have you ever walked into a cocktail party full of people you don’t know and cringed at the mere thought that you’d have to break into [...]

0 Comments

Older Entries »