Tag Archives: Twitter

Adding Foursquare to Your Organization’s Social Toolkit

Many companies are using Facebook and Twitter as part of their PR campaigns, but other social networking gems are popping up that could be beneficial to businesses and their online communications strategy. Foursquare is a social networking platform that allows its users to “check-in” to virtually everything from restaurants to airports via their smart phone [...]

Are you ready for a communications climate change?

Does each one of your tweets require a multi-step approval process within your company before posting on Twitter? Are all of your Facebook status updates products of rigorous review processes by your communications, legal and policy departments? Does the above result in social networks in which you’re only posting one or two times per week? [...]

The death of email? Call us skeptical

So, this week Facebook COO Sheryl Sandberg predicted the death of email: “Email is probably dying.” Forgive us if we’re skeptical. While nobody can fully predict what new technology will take hold over the next few years, email is still the fabric that holds together online communications. For example, Ms. Sandberg should look at her [...]

Sorry, Folks. The Social Webz Isn’t Just For Kids

“You know, I have so many people to thank for being here, but I really have to thank Facebook. When I first heard about the campaign to get me to host Saturday Night Live I didn’t know what Facebook was, and now that I do know what it is I have to say it sounds [...]

An hour with @scobleizer

by Curt Mercadante Earlier this week, I had the pleasure of listening in on a Bulldog Reporter teleconference featuring social media/tech evangelist Robert Scoble, entitled, “2010 Tech Trends and Tactics.”  (You can view the live tweets here.) What made this teleconference so interesting is that here you had Scoble — a journalist (yes, bloggers are [...]

Unplug, and focus on the music of your online communications program

by Curt Mercadante Last week, my wife and I had the pleasure of spending the weekend in New Orleans to celebrate our anniversary.  On Saturday, we were fortunate enough to happen upon the Preservation Hall jazz club, which is, in my honest opinion, a national treasure. As the Hall’s Web site explains, the venue was [...]

Twitter’s Four Degrees of Separation?

by Curt Mercadante We’ve all heard about the “Six Degrees of Separation” — the theory, originated by Stanley Milgram, that any two people on earth are connected to each other by a maximum of six interrelated contacts. But does Twitter actually provide a closer network?  A mere four degrees of separation? According to a new [...]