Tag Archives: Twitter

The Active Twitter Consumer

16. Aug, 2010 • Categories: Content • by Todd Schorle

As we always say:  A successful marketing campaign must include a social media strategy.  The choice between Facebook, Twitter, or both can be difficult for those looking to expand into the digital worlds. A recent survey by Exact Target might have an influence on your choice between Facebook and Twitter. The survey found that Twitter [...]

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Think Message First — Then Medium

13. Aug, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

A house cannot be built by hammer alone. Similarly, an online marketing strategy cannot be built on Twitter or Facebook alone because they — like a hammer — are just tools. Without a content strategy, those tools don’t mean much. For many, whether a small start up or a big brand their first venture into [...]

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Welcome to the Future of Online Marketing

13. Aug, 2010 • Categories: Content • by Todd Schorle

Despite what the Web offers, email remains the most important application of the internet and the most widely used facility it has — with more than 600 million people internationally using email. Which is great news for marketing strategist.  You can reach great numbers of people at low or no cost.  According to an eConsultancy [...]

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Is Email Too Late For the Social Media Party?

09. Aug, 2010 • Categories: Content • by Todd Schorle

E-mail has become the center of our digital lives.  From work to home to in our pocket, it reminds us to pay bills, shows us the status of the big project, and occasionally spams us with erroneous get fit fast offers.  But most importantly, e-mail connects us to everyone.  Whether you receive a message from [...]

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New Study: Most Brands Fail @Twitter

02. Aug, 2010 • Categories: Social Media, Technology/Tools • by Curt Mercadante

A new report from 360i shows that most brands are coming up short in their attempts to utilize Twitter as a marketing tool.  But let’s be clear — it’s the brand’s use (or abuse) of the medium, rather than the medium itself, that is holding them back. According to 360i, after a six month study, [...]

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Small Businesses Turning to Social Media in Tough Economic Times

29. Jul, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

With uncertain economic times, small businesses have to keep their wallets tight to keep their books out of the red. In order to keep your head above water, you have to advertise. Although costly, it is necessary to boost sales, grow your business, and have a positive impact on the community around you. Most small [...]

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Adding Foursquare to Your Organization’s Social Toolkit

27. Jul, 2010 • Categories: Content, Technology/Tools • by Curt Mercadante

Many companies are using Facebook and Twitter as part of their PR campaigns, but other social networking gems are popping up that could be beneficial to businesses and their online communications strategy. Foursquare is a social networking platform that allows its users to “check-in” to virtually everything from restaurants to airports via their smart phone [...]

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