Tag Archives: Twitter

Google+: A Primer for Politicians and Political Organizations

22. Jul, 2011 • Categories: Content, Political Campaigns, Social Media • by Curt Mercadante

Just when you were finally starting to figure out Facebook and Twitter … along comes Google’s entry into the social media world with Google+. Google+ is still officially in “beta” right now, but they’ve started opening up the invite process. According to this Wall Street Journal report, the service has garnered 18 million users in [...]

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Groupon’s Strength Lies in Its … Writers? Yep.

22. Dec, 2010 • Categories: Content, Email Marketing, Technology/Tools • by Curt Mercadante

Here at Merc, our basic philosophy is that the growing number of online communications tools still aren’t as important as producing compelling, engaging content. Of course, that’s been true throughout history.  Any communications tool — be it Twitter, Facebook, a typewriter, a phone — is only as effective as the content being delivered. So it [...]

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Older Americans Aren’t Online, Right? Wrong, and Here’s the Proof.

21. Dec, 2010 • Categories: Online Advertising, Political Campaigns, Social Media • by Curt Mercadante

“All that online stuff is great, but we don’t want to target kids. We want to target adults and voters.” Boy, have we heard that line before.  I’m willing to bet you have, too. Believe it or not, there is still a misconception that online communication is only effective if you’re targeting young voters or [...]

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Republicans Outpacing Dems On Facebook

29. Sep, 2010 • Categories: Political Campaigns, Social Media • by Curt Mercadante

Here’s an interesting story from Roll Call about Republican Congressional candidates outpacing their Democrat opponents in this election cycle. Republican Senatorial candidates for the 37 seats in play this year have 1.43 million fans on Facebook pages linked to their campaigns, while Democrats have less than 300,000. On Twitter, Republican Senatorial candidates have close to [...]

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Think Message First — Then Medium

13. Aug, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

A house cannot be built by hammer alone. Similarly, an online marketing strategy cannot be built on Twitter or Facebook alone because they — like a hammer — are just tools. Without a content strategy, those tools don’t mean much. For many, whether a small start up or a big brand their first venture into [...]

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New Study: Most Brands Fail @Twitter

02. Aug, 2010 • Categories: Social Media, Technology/Tools • by Curt Mercadante

A new report from 360i shows that most brands are coming up short in their attempts to utilize Twitter as a marketing tool.  But let’s be clear — it’s the brand’s use (or abuse) of the medium, rather than the medium itself, that is holding them back. According to 360i, after a six month study, [...]

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Small Businesses Turning to Social Media in Tough Economic Times

29. Jul, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

With uncertain economic times, small businesses have to keep their wallets tight to keep their books out of the red. In order to keep your head above water, you have to advertise. Although costly, it is necessary to boost sales, grow your business, and have a positive impact on the community around you. Most small [...]

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