Tag Archives: social networking

Older Americans Aren’t Online, Right? Wrong, and Here’s the Proof.

21. Dec, 2010 • Categories: Online Advertising, Political Campaigns, Social Media • by Curt Mercadante

“All that online stuff is great, but we don’t want to target kids. We want to target adults and voters.” Boy, have we heard that line before.  I’m willing to bet you have, too. Believe it or not, there is still a misconception that online communication is only effective if you’re targeting young voters or [...]

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Twitter’s Four Degrees of Separation?

03. May, 2010 • Categories: Content, Technology/Tools • by Curt Mercadante

by Curt Mercadante We’ve all heard about the “Six Degrees of Separation” — the theory, originated by Stanley Milgram, that any two people on earth are connected to each other by a maximum of six interrelated contacts. But does Twitter actually provide a closer network?  A mere four degrees of separation? According to a new [...]

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Social Media Isn’t a Strategy

08. Apr, 2010 • Categories: Content, Technology/Tools • by Curt Mercadante

by Curt Mercadante I wanted to share this article from the latest issue of The Public Relations Strategist about how PR professionals can adapt and score successes in this new media environment. My favorite point: “Train your company and your clients to stop thinking of social media as a ‘strategy.’” You need a content and [...]

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Getting Started on Facebook

09. Mar, 2010 • Categories: Presentations/Keynotes • by Curt Mercadante

by Curt Mercadante The video excerpt below is from my presentation last month to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo, in which I discuss getting started on Facebook. Please also click here to get a free copy of our new e-booklet: The Press Release is Dead: Using New Communications Tools to Build [...]

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Stop Talking About Social Media “ROI” — Start Talking About “BOE”

04. Mar, 2010 • Categories: Uncategorized • by Curt Mercadante

by Curt Mercadante One of the most frequently asked questions of marketers looking to engage with “social media” tools is: what’s my return on investment (ROI)? The number of blogs (and even books) that have been written on this topic is seemingly endless. I think we should stop looking for the “ROI” and instead start [...]

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Twitter: The Online Cocktail Reception, Part II

02. Mar, 2010 • Categories: Uncategorized • by Curt Mercadante

Following is Part II of Curt Mercadante’s explanation of the “ins and outs” of Twitter — excerpted from his recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo:

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Twitter: The Online Cocktail Reception?

26. Feb, 2010 • Categories: Conferences, Presentations/Keynotes, Technology/Tools, The Press Release is Dead • by Curt Mercadante

In this brief video, taken from our recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo, Curt Mercadante explains the ins and outs of Twitter — and how to get started using this online tool effectively.

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