Tag Archives: social media

Social Media Marketing: Caveat Emptor? Yes. Full Rejection? No.

02. Dec, 2010 • Categories: Social Media • by Curt Mercadante

So, Josh Dickinson at Above the Law has a post that warns small law firms against “social media marketers.” In Dickinson’s opinion, social media marketers: (1) are undercutting the professionalism that should go hand in hand with practicing law, and (2) are useless because lawyers either do not need them, or can do this stuff [...]

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Republicans Outpacing Dems On Facebook

29. Sep, 2010 • Categories: Political Campaigns, Social Media • by Curt Mercadante

Here’s an interesting story from Roll Call about Republican Congressional candidates outpacing their Democrat opponents in this election cycle. Republican Senatorial candidates for the 37 seats in play this year have 1.43 million fans on Facebook pages linked to their campaigns, while Democrats have less than 300,000. On Twitter, Republican Senatorial candidates have close to [...]

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Think Message First — Then Medium

13. Aug, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

A house cannot be built by hammer alone. Similarly, an online marketing strategy cannot be built on Twitter or Facebook alone because they — like a hammer — are just tools. Without a content strategy, those tools don’t mean much. For many, whether a small start up or a big brand their first venture into [...]

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The Rising Rule of Thumb for Online Political Ad Spending

03. Aug, 2010 • Categories: Online Advertising • by Curt Mercadante

For most of 2010, we’ve been counseling our political clients to invest a minimum of 10%-12% of their total ad budget on political advertising. It appears, according to this MediaPost piece, that this political ad rule of thumb is set to rise: This year’s political ad spending could be up between 5% and 10% from [...]

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New Study: Most Brands Fail @Twitter

02. Aug, 2010 • Categories: Social Media, Technology/Tools • by Curt Mercadante

A new report from 360i shows that most brands are coming up short in their attempts to utilize Twitter as a marketing tool.  But let’s be clear — it’s the brand’s use (or abuse) of the medium, rather than the medium itself, that is holding them back. According to 360i, after a six month study, [...]

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Small Businesses Turning to Social Media in Tough Economic Times

29. Jul, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

With uncertain economic times, small businesses have to keep their wallets tight to keep their books out of the red. In order to keep your head above water, you have to advertise. Although costly, it is necessary to boost sales, grow your business, and have a positive impact on the community around you. Most small [...]

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Adding Foursquare to Your Organization’s Social Toolkit

27. Jul, 2010 • Categories: Content, Technology/Tools • by Curt Mercadante

Many companies are using Facebook and Twitter as part of their PR campaigns, but other social networking gems are popping up that could be beneficial to businesses and their online communications strategy. Foursquare is a social networking platform that allows its users to “check-in” to virtually everything from restaurants to airports via their smart phone [...]

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