Tag Archives: social media

Does More Social Media Equal More Sales?

26. Aug, 2010 • Categories: Content • by Todd Schorle

Social media is a powerful tool at the disposal of any business. Its use is growing and many companies are diving in head first with their marketing campaigns.

In fact, freelancers or employees who have handled social media as part of their position are now being relieved by full time employees or social media consultants — but the transition is taking time.

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Think Message First — Then Medium

13. Aug, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

A house cannot be built by hammer alone. Similarly, an online marketing strategy cannot be built on Twitter or Facebook alone because they — like a hammer — are just tools. Without a content strategy, those tools don’t mean much. For many, whether a small start up or a big brand their first venture into [...]

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Welcome to the Future of Online Marketing

13. Aug, 2010 • Categories: Content • by Todd Schorle

Despite what the Web offers, email remains the most important application of the internet and the most widely used facility it has — with more than 600 million people internationally using email. Which is great news for marketing strategist.  You can reach great numbers of people at low or no cost.  According to an eConsultancy [...]

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Is Email Too Late For the Social Media Party?

09. Aug, 2010 • Categories: Content • by Todd Schorle

E-mail has become the center of our digital lives.  From work to home to in our pocket, it reminds us to pay bills, shows us the status of the big project, and occasionally spams us with erroneous get fit fast offers.  But most importantly, e-mail connects us to everyone.  Whether you receive a message from [...]

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Social Media Spending on the Rise

04. Aug, 2010 • Categories: Content • by Todd Schorle

Now is a time of rapid changing dynamics in the world of marketing and business.  Economic woes and the significant shifts of consumers keep marketing experts on their toes.  Many companies are now invoking the spirit of social media to transform their marketing scheme into the 21st century. A new study by Duke University and [...]

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The Rising Rule of Thumb for Online Political Ad Spending

03. Aug, 2010 • Categories: Online Advertising • by Curt Mercadante

For most of 2010, we’ve been counseling our political clients to invest a minimum of 10%-12% of their total ad budget on political advertising. It appears, according to this MediaPost piece, that this political ad rule of thumb is set to rise: This year’s political ad spending could be up between 5% and 10% from [...]

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New Study: Most Brands Fail @Twitter

02. Aug, 2010 • Categories: Social Media, Technology/Tools • by Curt Mercadante

A new report from 360i shows that most brands are coming up short in their attempts to utilize Twitter as a marketing tool.  But let’s be clear — it’s the brand’s use (or abuse) of the medium, rather than the medium itself, that is holding them back. According to 360i, after a six month study, [...]

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