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Tag Archives: social media

Stop Merely Broadcasting and Start Building Relationships

20. Jul, 2011 • Categories: Content, Email Marketing, Online Advertising, Political Campaigns, Technology/Tools • by Curt Mercadante

Which would you prefer for your organization: merely broadcasting messages to consumers over a short period of time, or building long-term relationships with these consumers to create loyal advocates for your cause? We prefer the latter, and believe this long-term relationship building is the true strength of online communications. Anybody can press a button and [...]

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Where can you get the most bang for your online video buck?

24. Dec, 2010 • Categories: Content, Online Video, Technology/Tools • by Curt Mercadante

When it comes to getting people to watch online videos from media sites, Google is still the largest source of outside traffic.So, you’ve heeded our advice and you’re filming videos to put online to help tell your organization’s story. Good job. But how, exactly, are you delivering these videos? Where are you sharing them? A [...]

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Groupon’s Strength Lies in Its … Writers? Yep.

22. Dec, 2010 • Categories: Content, Email Marketing, Technology/Tools • by Curt Mercadante

Here at Merc, our basic philosophy is that the growing number of online communications tools still aren’t as important as producing compelling, engaging content. Of course, that’s been true throughout history. Any communications tool — be it Twitter, Facebook, a typewriter, a phone — is only as effective as the content being delivered. So it [...]

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Older Americans Aren’t Online, Right? Wrong, and Here’s the Proof.

21. Dec, 2010 • Categories: Online Advertising, Political Campaigns, Social Media • by Curt Mercadante

“All that online stuff is great, but we don’t want to target kids. We want to target adults and voters.” Boy, have we heard that line before. I’m willing to bet you have, too. Believe it or not, there is still a misconception that online communication is only effective if you’re targeting young voters or [...]

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