by Curt Mercadante I wanted to share this article from the latest issue of The Public Relations Strategist about how PR professionals can adapt and score successes in this new media environment. My favorite point: “Train your company and your clients to stop thinking of social media as a ‘strategy.’” You need a content and [...]
Tag Archives: PRSA
A great honor for my former boss
Today, I was proud to witness my former boss Lou Williams receive the Jackson, Jackson & Wagner Behavioral Science Prize at the 2009 PRSA International Conference. Louis C. Williams, ABC, APR, a leader in applying social sciences research to the practice of public relations, was awarded the Jackson Jackson & Wagner Behavioral Science Prize by [...]
Live Tweeting from PRSA 2009 International Conference
During the next three days, we will be live tweeting from the Public Relations Society of America (PRSA) 2009 International Conference in San Diego. You can follow our tweets in the right column of this site — or directly by clicking here.
Breaking News on Twitter
Communications pros are using Twitter for more than just building their social networks — they’re also using it to effectively pitch media. And the media are using Twitter to break big stories. As the PRSA Tactics and Strategist Online reports: As Mashable.com reports, the Minneapolis/St. Paul TV station WCCO first broke Tuesday’s news that Brett [...]