Tag Archives: Merc Strategy Group

Stop Merely Broadcasting and Start Building Relationships

20. Jul, 2011 • Categories: Content, Email Marketing, Online Advertising, Political Campaigns, Technology/Tools • by Curt Mercadante

Which would you prefer for your organization: merely broadcasting messages to consumers over a short period of time, or building long-term relationships with these consumers to create loyal advocates for your cause? We prefer the latter, and believe this long-term relationship building is the true strength of online communications. Anybody can press a button and [...]

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Groupon’s Strength Lies in Its … Writers? Yep.

22. Dec, 2010 • Categories: Content, Email Marketing, Technology/Tools • by Curt Mercadante

Here at Merc, our basic philosophy is that the growing number of online communications tools still aren’t as important as producing compelling, engaging content. Of course, that’s been true throughout history.  Any communications tool — be it Twitter, Facebook, a typewriter, a phone — is only as effective as the content being delivered. So it [...]

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Older Americans Aren’t Online, Right? Wrong, and Here’s the Proof.

21. Dec, 2010 • Categories: Online Advertising, Political Campaigns, Social Media • by Curt Mercadante

“All that online stuff is great, but we don’t want to target kids. We want to target adults and voters.” Boy, have we heard that line before.  I’m willing to bet you have, too. Believe it or not, there is still a misconception that online communication is only effective if you’re targeting young voters or [...]

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The Content is What Matters

14. Dec, 2010 • Categories: Book Reviews, Content, Social Media, Technology/Tools • by Curt Mercadante

Last week, I had the pleasure of reading Rework, a great book by the guys at 37signals. It’s a must-read for anyone who owns their own business, runs an organization, is thinking of starting their own enterprise, or just wants to get better at managing their life. They started out as web designers, but the [...]

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Simple Online Tactics for Car Dealers (Or Any Retail Business) to Find New Customers and Keep Current Ones Coming Back

13. Dec, 2010 • Categories: Content, Email Marketing, Social Media, Technology/Tools • by Curt Mercadante

UPDATE: I’m happy to disclose that today (a few hours after posting the original post below) we did receive a personal email from the customer relations manager at our Toyota dealership, and I believe it was totally unrelated to the post below.  Score one for Toyota! My wife and I spent last Friday car-shopping — [...]

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Congratulations, Judge Powers!

07. Dec, 2010 • Categories: Clients/Case Studies • by Curt Mercadante

Congratulations to Michael J. Powers — the new Circuit Judge in Will County, Illinois.

Our firm had the pleasure and honor of managing Judge Powers’ campaign.  The people of Will County are fortunate to have him on the bench.

Congrats, Judge!

(Click here to read more about the work we did on his campaign).

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New Report Reveals Power, Reach of Online Video

22. Aug, 2010 • Categories: Online Advertising, Social Media, Technology/Tools • by Curt Mercadante

Marketers should take note: consumers love online video. Just take a look at comScore’s latest online video viewership report for July: Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook jumped one position [...]

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