BP has purchased Google keywords ads for the term “oil spill” that links to a BP Web page with news updates on the cleanup effort. Some folks are outraged. But is this move smart … or shameful? In this post over on my personal blog, I provide my take — that it’s a good communications [...]
Tag Archives: Keyword
Car buyers, billboards and Facebook ads
When we lived in Northern Virginia earlier this decade, one thing we noticed is the lack of billboards along the highways. It was a pleasant discovery — but very noticeable to two people from the Chicago area, where billboards are plentiful (especially a growing number of brightly-lit electronic billboards with rotating ads.) So as I [...]