So, this week Facebook COO Sheryl Sandberg predicted the death of email: “Email is probably dying.” Forgive us if we’re skeptical. While nobody can fully predict what new technology will take hold over the next few years, email is still the fabric that holds together online communications. For example, Ms. Sandberg should look at her [...]
Tag Archives: Google
BP’s Google Ads: Smart or Shameful?
BP has purchased Google keywords ads for the term “oil spill” that links to a BP Web page with news updates on the cleanup effort. Some folks are outraged. But is this move smart … or shameful? In this post over on my personal blog, I provide my take — that it’s a good communications [...]
Car buyers, billboards and Facebook ads
When we lived in Northern Virginia earlier this decade, one thing we noticed is the lack of billboards along the highways. It was a pleasant discovery — but very noticeable to two people from the Chicago area, where billboards are plentiful (especially a growing number of brightly-lit electronic billboards with rotating ads.) So as I [...]