Tag Archives: email

A ‘Political Force’

March 9, 2010 – 12:40 pm

As we’ve posted about before, we are honored to work with the U.S. Chamber of Commerce on their national online grassroots program.  This morning, the program was highlighted in the Los Angeles Times in an article, entitled, “U.S. Chamber Grows into a Political Force”:
The U.S. Chamber of Commerce is building a large-scale grass-roots political operation [...]

By curtmerc | Posted in Clients/Case Studies, Content, In the News | Also tagged , , , , , , , | Comments (0)

Email as social networking tool? Absolutely.

February 23, 2010 – 1:23 pm

by Curt Mercadante
The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign.
When we use the terms “social media” or “social networking” most people immediately think of Facebook or Twitter or MySpace.
They rarely think of email.
But the truth is that [...]

By curtmerc | Posted in Content, Technology/Tools, The Press Release is Dead | Also tagged , , , , , , | Comments (0)

You’re a social media maven and you don’t even know it

September 14, 2009 – 8:40 am

Which of the line items in my email signature (below) delineates “social media”?
–
Curt Mercadante | Principal
Merc Strategy Group, LLC
(o) 202.470.2473 | (c) 312.301.9055
email: curt@mercstrategy.com
skype: curtmerc
twitter: @curtmercadante
web: www.mercstrategy.com
When I ask this of many of my colleagues, they quickly identify my Skype or Twitter accounts.
They would be correct — [...]

By curtmerc | Posted in Content, Technology/Tools | Also tagged , , , , , , | Comments (0)

Please Kill the E-Newsletter, Part II

June 30, 2009 – 8:53 pm

A few weeks ago, I wrote a post lamenting the abuse of “e-newsletters” as a marketing tactic.
Over on LinkedIn, where I cross-post many of the blog posts you see on this site, that particular post sparked a number of comments — many from staunch defenders of the “e-newsletter.”  Others accused me of playing a game [...]

By curtmerc | Posted in Content, Technology/Tools | Also tagged , , | Comments (2)