Does each one of your tweets require a multi-step approval process within your company before posting on Twitter? Are all of your Facebook status updates products of rigorous review processes by your communications, legal and policy departments? Does the above result in social networks in which you’re only posting one or two times per week? [...]
Tag Archives: email
The death of email? Call us skeptical
So, this week Facebook COO Sheryl Sandberg predicted the death of email: “Email is probably dying.” Forgive us if we’re skeptical. While nobody can fully predict what new technology will take hold over the next few years, email is still the fabric that holds together online communications. For example, Ms. Sandberg should look at her [...]
The day before the day before
by Curt Mercadante I still remember my high school summer at the University of Wisconsin Cross Country Camp, and one of the coaches’ repeated mantra: “The day before the day before is always more important than the day before.” What it means is that a good meal and good night’s sleep is more important two [...]
You’re a social media maven and you don’t even know it
Which of the line items in my email signature (below) delineates “social media”? – Curt Mercadante | Principal Merc Strategy Group, LLC (o) 202.470.2473 | (c) 312.301.9055 email: curt@mercstrategy.com skype: curtmerc twitter: @curtmercadante web: www.mercstrategy.com When I ask this of many of my colleagues, they quickly identify my Skype or Twitter accounts. They would be [...]