Tag Archives: email

Are you ready for a communications climate change?

Does each one of your tweets require a multi-step approval process within your company before posting on Twitter? Are all of your Facebook status updates products of rigorous review processes by your communications, legal and policy departments? Does the above result in social networks in which you’re only posting one or two times per week? [...]

The death of email? Call us skeptical

So, this week Facebook COO Sheryl Sandberg predicted the death of email: “Email is probably dying.” Forgive us if we’re skeptical. While nobody can fully predict what new technology will take hold over the next few years, email is still the fabric that holds together online communications. For example, Ms. Sandberg should look at her [...]

The day before the day before

by Curt Mercadante I still remember my high school summer at the University of Wisconsin Cross Country Camp, and one of the coaches’ repeated mantra: “The day before the day before is always more important than the day before.” What it means is that a good meal and good night’s sleep is more important two [...]

A ‘Political Force’

As we’ve posted about before, we are honored to work with the U.S. Chamber of Commerce on their national online grassroots program.  This morning, the program was highlighted in the Los Angeles Times in an article, entitled, “U.S. Chamber Grows into a Political Force”: The U.S. Chamber of Commerce is building a large-scale grass-roots political [...]

Email as social networking tool? Absolutely.

by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. When we use the terms “social media” or “social networking” most people immediately think of Facebook or Twitter or MySpace. They rarely think of email. But [...]

You’re a social media maven and you don’t even know it

Which of the line items in my email signature (below) delineates “social media”? – Curt Mercadante | Principal Merc Strategy Group, LLC (o) 202.470.2473 | (c) 312.301.9055 email: curt@mercstrategy.com skype: curtmerc twitter: @curtmercadante web: www.mercstrategy.com When I ask this of many of my colleagues, they quickly identify my Skype or Twitter accounts. They would be [...]

Please Kill the E-Newsletter, Part II

A few weeks ago, I wrote a post lamenting the abuse of “e-newsletters” as a marketing tactic. Over on LinkedIn, where I cross-post many of the blog posts you see on this site, that particular post sparked a number of comments — many from staunch defenders of the “e-newsletter.”  Others accused me of playing a [...]