Tag Archives: E-newsletters

Please Kill the E-Newsletter, Part II

June 30, 2009 – 8:53 pm

A few weeks ago, I wrote a post lamenting the abuse of “e-newsletters” as a marketing tactic.
Over on LinkedIn, where I cross-post many of the blog posts you see on this site, that particular post sparked a number of comments — many from staunch defenders of the “e-newsletter.”  Others accused me of playing a game [...]

By curtmerc | Posted in Content, Technology/Tools | Also tagged , , | Comments (2)

Would somebody please kill the ‘E-Newsletter’ … soon?

June 5, 2009 – 1:07 am

If you’re somebody who thinks a weekly e-newsletter (a compendium/rundown of organizational updates from the prior week) is the key to winning new customers, voters or supporters … please read this post.
Because, unless your “e-newsletter” is going to a core group of supporters who have specifically opted-in to receive it — you’re doing yourself a [...]

By curtmerc | Posted in Content | Also tagged | Comments (3)