Tag Archives: E-newsletters

Please Kill the E-Newsletter, Part II

30. Jun, 2009 • Categories: Content, Technology/Tools • by Curt Mercadante

A few weeks ago, I wrote a post lamenting the abuse of “e-newsletters” as a marketing tactic. Over on LinkedIn, where I cross-post many of the blog posts you see on this site, that particular post sparked a number of comments — many from staunch defenders of the “e-newsletter.”  Others accused me of playing a [...]

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Would somebody please kill the ‘E-Newsletter’ … soon?

05. Jun, 2009 • Categories: Content • by Curt Mercadante

If you’re somebody who thinks a weekly e-newsletter (a compendium/rundown of organizational updates from the prior week) is the key to winning new customers, voters or supporters … please read this post. Because, unless your “e-newsletter” is going to a core group of supporters who have specifically opted-in to receive it — you’re doing yourself [...]

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