by Curt Mercadante There are some organizations that “walk the walk” with their social media programs. And then there are those that merely go through the motions. It’s easy to tell them apart. Take Southwest Airlines, for example. They clearly have taken the social media plunge in a big way. They don’t just treat their [...]
Tag Archives: Curt Mercadante
Some New Clients for Team Merc
by Curt Mercadante We’re fortunate to work with a great group of clients that challenge us each and every day. And we’re pleased to announce the addition of some new clients to our team: Metropolitan Chicago Healthcare Council (email advocacy) Illinois House Republican Organization (email advocacy) Gary DeMoss for Maryland State Senate (online communications … [...]
The day before the day before
by Curt Mercadante I still remember my high school summer at the University of Wisconsin Cross Country Camp, and one of the coaches’ repeated mantra: “The day before the day before is always more important than the day before.” What it means is that a good meal and good night’s sleep is more important two [...]
Getting started on Facebook
by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. If, by now, you haven’t figured out that Facebook isn’t just for kids — it’s time to get with the program. As of February 4, 2010, [...]