Marketers should take note: consumers love online video. Just take a look at comScore’s latest online video viewership report for July: Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook jumped one position [...]
Tag Archives: Curt Mercadante
The death of email? Call us skeptical
So, this week Facebook COO Sheryl Sandberg predicted the death of email: “Email is probably dying.” Forgive us if we’re skeptical. While nobody can fully predict what new technology will take hold over the next few years, email is still the fabric that holds together online communications. For example, Ms. Sandberg should look at her [...]
BP’s Google Ads: Smart or Shameful?
BP has purchased Google keywords ads for the term “oil spill” that links to a BP Web page with news updates on the cleanup effort. Some folks are outraged. But is this move smart … or shameful? In this post over on my personal blog, I provide my take — that it’s a good communications [...]
An hour with @scobleizer
by Curt Mercadante Earlier this week, I had the pleasure of listening in on a Bulldog Reporter teleconference featuring social media/tech evangelist Robert Scoble, entitled, “2010 Tech Trends and Tactics.” (You can view the live tweets here.) What made this teleconference so interesting is that here you had Scoble — a journalist (yes, bloggers are [...]