Tag Archives: Barack Obama

Engage, don’t just broadcast

11. Jan, 2010 • Categories: Content • by Curt Mercadante

by Curt Mercadante As Feed.us’ Rick Stratton correctly points out in this post, the importance of your Web site’s once-cherished homepage is fast waning. Why?  First, because Google, Bing and RSS readers have made every single page of compelling content on your page vital. Second (in our humble opinion), your homepage represents “eyeballs.”  Your “internal” [...]

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Astroturfing or Grassroots?

04. Aug, 2009 • Categories: Content, Technology/Tools • by Curt Mercadante

So, you may have heard the term “astroturfing” in the news this week. That’s the term that White House Press Secretary Robert Gibbs used, (as well as House Speaker Nancy Pelosi and U.S. Senator Dick Durbin)  to describe the citizens who have shown up at congresspersons’ town hall meetings to protest the pending health care [...]

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Friday Funnies: Jib-Jab’s Latest

26. Jun, 2009 • Categories: Friday Funnies • by Curt Mercadante

Whatever your opinion of President Obama, we think you’ll find this video to be hilarious (as usual from the folks at Jib-Jab)… Try JibJab Sendables® eCards today!

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The Town Hall Isn’t Dead

12. Jun, 2009 • Categories: Content, Technology/Tools • by Curt Mercadante

Back in 1996, I accompanied my family on a trip to Italy, during which we visited the town (Gravina) in which my grandfather was born and raised. Our host for this visit was our distant cousin Franco who, after dinner at his home one night, brought us to the downtown area where most of the [...]

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Million Dollar Advice on Online Strategy: Slow Down and Create the Narrative

25. Mar, 2009 • Categories: Technology/Tools • by Curt Mercadante

We are becoming increasingly annoyed by “social media experts” who pitch their “killer app” as the end-all-be-all of an online strategy. Likewise, we are troubled by the array of “experts” who are serving on panels and speaking to impressionable crowds about the power of the online campaign to raise money for your organization, political candidate [...]

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Obama and Brand Identity

21. Jan, 2009 • Categories: Content, Technology/Tools • by Curt Mercadante

We try our hardest to avoid discussing politics on this blog … so don’t worry, this isn’t a partisan post.  And it won’t be yet another gushing piece about our new president. But this post is about Barack Obama – namely the successful use of consistent branding in his campaign, transition and in the first [...]

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