Comments for Merc Strategy Group, LLC

Comment on Twitter Strategy? Facebook Strategy? No — You Need a Content Strategy by Think Message First — Then Medium | Merc Strategy Group, LLC

Think Message First — Then Medium | Merc Strategy Group, LLC — Fri, 13 Aug 2010 19:43:56 +0000

[...] the next step is to decide what platform would be most effective for your company or organization. Click here to read our previous post in which we provide specific examples of how some companies and individuals are doing just [...]

Comment on Online video and the art of storytelling by New Survey: The Growing Impact of Online Video | Merc Strategy Group, LLC

New Survey: The Growing Impact of Online Video | Merc Strategy Group, LLC — Mon, 26 Jul 2010 17:30:00 +0000

[...] we’ve posted before, online video is one of the most powerful storytelling tools available to content [...]

Comment on Email Still Rules by Dead or Alive? | Merc Strategy Group, LLC

Dead or Alive? | Merc Strategy Group, LLC — Sun, 11 Jul 2010 20:30:50 +0000

[...] are skeptical here at Merc Strategy Group about the death of email. Actually, email still rules — providing the most powerful and biggest social networking [...]

Comment on The death of email? Call us skeptical by Dead or Alive? | Merc Strategy Group, LLC

Dead or Alive? | Merc Strategy Group, LLC — Wed, 23 Jun 2010 17:47:25 +0000

[...] week, our company principle, Curt Mercadante posted about Facebook COO Sheryl Sandberg’s prediction about the death of [...]

Comment on Email as social networking tool? Absolutely. by The death of email? Call us skeptical | Merc Strategy Group, LLC

The death of email? Call us skeptical | Merc Strategy Group, LLC — Fri, 18 Jun 2010 15:45:41 +0000

[...] newer social networking tools (and, yes, email is a social networking tool) also heavily rely on email. Twitter, for example, relies on email to deliver you direct messages [...]

Comment on Is the press release dead? by An hour with the @scobleizer | Merc Strategy Group, LLC

An hour with the @scobleizer | Merc Strategy Group, LLC — Fri, 04 Jun 2010 03:59:59 +0000

[...] The most effective PR “pitches” Scoble gets are from friends or fans recommending products, rather than press release and pitch calls. This really reinforces the idea that modern communication is about authenticity. It’s not about slick taglines. Your product has to be good. Your service has to be solid. If those two principles are in tact — your product will create buzz organically. No amount of tweets or status updates can cover up for a crappy product/service. And the buzz you create is the best PR you can generate. More so than any press release you can send to journalists like Scoble. (Could the press release really be dead?) [...]

Comment on Twitter Strategy? Facebook Strategy? No — You Need a Content Strategy by An hour with Robert Scoble | Merc Strategy Group, LLC

An hour with Robert Scoble | Merc Strategy Group, LLC — Fri, 04 Jun 2010 03:58:44 +0000

[...] your story is first and know how to tell it. That will determine what tools to use. As I’ve written here previously, content and message should always come before tech. Too many people worry about their [...]

Comment on Protected: The Press Release is Dead by Email Still Rules | Merc Strategy Group, LLC

Email Still Rules | Merc Strategy Group, LLC — Tue, 01 Jun 2010 22:49:13 +0000

Comment on Illinois Civil Justice League by New Clients for Team Merc | Merc Strategy Group, LLC

New Clients for Team Merc | Merc Strategy Group, LLC — Wed, 19 May 2010 13:50:52 +0000

[...] Case Study: Illinois Civil Justice League [...]

Comment on Getting started on Facebook by Don’t Treat Your Customers Like Comic Books | Merc Strategy Group, LLC

Don’t Treat Your Customers Like Comic Books | Merc Strategy Group, LLC — Sat, 27 Mar 2010 01:27:52 +0000

[...] « Getting started on Facebook [...]

Comment on Protected: The Press Release is Dead by Don’t Treat Your Customers Like Comic Books | Merc Strategy Group, LLC

Don’t Treat Your Customers Like Comic Books | Merc Strategy Group, LLC — Fri, 26 Mar 2010 15:18:04 +0000

Comment on Protected: The Press Release is Dead by Getting started on Facebook: A Primer | Merc Strategy Group, LLC

Getting started on Facebook: A Primer | Merc Strategy Group, LLC — Sat, 20 Mar 2010 18:21:21 +0000

Comment on Helping Americans make their voices heard by U.S. Chamber Grassroots Program 'A Political Force' | Merc Strategy Group, LLC

Tue, 09 Mar 2010 18:40:21 +0000

[...] we’ve posted about before, we are honored to work with the U.S. Chamber of Commerce on their national online grassroots [...]

Comment on Protected: The Press Release is Dead by Getting started on Twitter | Merc Strategy Group, LLC

Getting started on Twitter | Merc Strategy Group, LLC — Thu, 25 Feb 2010 15:41:06 +0000

Comment on Protected: The Press Release is Dead by VIDEO: Is the press release dead? | Merc Strategy Group, LLC

VIDEO: Is the press release dead? | Merc Strategy Group, LLC — Wed, 24 Feb 2010 12:50:52 +0000

Comment on Protected: The Press Release is Dead by Email as social networking tool? Absolutely. | Merc Strategy Group, LLC

Email as social networking tool? Absolutely. | Merc Strategy Group, LLC — Tue, 23 Feb 2010 19:23:12 +0000

Comment on Protected: The Press Release is Dead by Get Your Free Copy of "The Press Release is Dead" | Merc Strategy Group, LLC

Mon, 22 Feb 2010 20:54:03 +0000

Comment on How Would You Define “New” or “Social” Media? by How techno-savvy does one have to be to start a "social media" program? | Merc Strategy Group, LLC

Fri, 29 Jan 2010 03:47:59 +0000

[...] at their February Hilton Head-Bluffton Chamber of Commerce Business Expo. You can view Part One here and Part Two here. Following is my answer to the question, “How techno-savvy does one have to [...]

Comment on How Would You Define “New” or “Social” Media? by How much time or resources does a strong "social media" require? | Merc Strategy Group, LLC

Tue, 26 Jan 2010 23:47:23 +0000

[...] at their February Hilton Head-Bluffton Chamber of Commerce Business Expo. You can view Part One here. Following is my answer to the question, “How much time or resources does a strong [...]

Comment on The Changing Face of “Earned Media” by Phil Kerpen

Phil Kerpen — Fri, 22 Jan 2010 19:35:55 +0000

You’re the man Toddo!