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An hour with @scobleizer

by Curt Mercadante Earlier this week, I had the pleasure of listening in on a Bulldog Reporter teleconference featuring social media/tech evangelist Robert Scoble, entitled, “2010 Tech Trends and Tactics.”  (You can view the live tweets here.) What made this teleconference so interesting is that here you had Scoble — a journalist (yes, bloggers are [...]

Stop Talking About Social Media “ROI” — Start Talking About “BOE”

by Curt Mercadante One of the most frequently asked questions of marketers looking to engage with “social media” tools is: what’s my return on investment (ROI)? The number of blogs (and even books) that have been written on this topic is seemingly endless. I think we should stop looking for the “ROI” and instead start [...]

Twitter: The Online Cocktail Reception, Part II

Following is Part II of Curt Mercadante’s explanation of the “ins and outs” of Twitter — excerpted from his recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo:

Help us brighten the holidays for military families

This week, we were proud to launch a new Twitter campaign to benefit the families of military men and women serving overseas. Visit this new campaign at OperationTweetfront.com — which is designed to raise vital funds for Operation Homefront of Illinois. OH-IL provides emergency assistance and morale to our troops, to the families they leave behind [...]

Select Posts from CurtMercadante.com

Here are some select posts from the past week on the personal blog of our principal, Curt Mercadante: Loneliness can spread through social networks? It’s about engagement — not eyeballs Great presentation on social media tools and government affairs

Online video and the art of storytelling

UPDATE: Please also see this example of our 37 Signals uses simple customer testimonial videos to tell its (and their) stories… When then-candidate Barack Obama delivered his A More Perfect Union speech on race in March 2008 — it was viewed on YouTube by more than 6 million people. Talk about by-passing the so-called “mainstream” [...]

Recap of Day Two at #PRSA09

Day two has made it very apparent that the PR industry is committed to owning the online communications space — as well it should. The packed rooms for each of the social media panels I attended today (which far exceeded attendance at other sessions) is further proof that PR professionals have the desire to engage [...]