Does each one of your tweets require a multi-step approval process within your company before posting on Twitter? Are all of your Facebook status updates products of rigorous review processes by your communications, legal and policy departments? Does the above result in social networks in which you’re only posting one or two times per week? [...]
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The death of email? Call us skeptical
So, this week Facebook COO Sheryl Sandberg predicted the death of email: “Email is probably dying.” Forgive us if we’re skeptical. While nobody can fully predict what new technology will take hold over the next few years, email is still the fabric that holds together online communications. For example, Ms. Sandberg should look at her [...]
An hour with @scobleizer
by Curt Mercadante Earlier this week, I had the pleasure of listening in on a Bulldog Reporter teleconference featuring social media/tech evangelist Robert Scoble, entitled, “2010 Tech Trends and Tactics.” (You can view the live tweets here.) What made this teleconference so interesting is that here you had Scoble — a journalist (yes, bloggers are [...]
Don’t Treat Your Customers Like Comic Books
We recently posted about “Getting Started on Facebook” — taken from our new e-book, “The Press Release is Dead.”
Facebook, of course, should not be the center of your media initiative, but its huge size forces you to at least consider participating, regardless of what type of business you run.
But, many brands are putting an awful lot of time and resources into Facebook, which is perhaps justifiable based on these Facebook stats.
Your media strategy, however, should be multi-faceted and shouldn’t focus on any one medium — least of all Facebook.
Does your business think tons of your customers should become fans of the company’s Facebook page? If yes, you might want to rethink your expectations.