by Curt Mercadante
One of the most frequently asked questions of marketers looking to engage with “social media” tools is: what’s my return on investment (ROI)?
The number of blogs (and even books) that have been written on this topic is seemingly endless.
I think we should stop looking for the “ROI” and instead start [...]
December 5, 2009 – 6:15 pm
Here are some select posts from the past week on the personal blog of our principal, Curt Mercadante:
Loneliness can spread through social networks?
It’s about engagement — not eyeballs
Great presentation on social media tools and government affairs
November 16, 2009 – 7:34 am
UPDATE: Please also see this example of our 37 Signals uses simple customer testimonial videos to tell its (and their) stories…
When then-candidate Barack Obama delivered his A More Perfect Union speech on race in March 2008 — it was viewed on YouTube by more than 6 million people.
Talk about by-passing the so-called “mainstream” media.
The fact [...]
November 9, 2009 – 10:48 pm
Day two has made it very apparent that the PR industry is committed to owning the online communications space — as well it should.
The packed rooms for each of the social media panels I attended today (which far exceeded attendance at other sessions) is further proof that PR professionals have the desire to engage with [...]
By curtmerc
|
Tagged #prsa09, Brian Solis, Curt Mercadante, dna13, FutureWorks, Lt. Col. Gerald Ostlund, Merc Strategy Group, Mike Smith, PRSA, social media, U.S. Army Reserves
|
October 29, 2009 – 9:00 pm
The “inventor” of the Internet — Leonard Kleinrock — helped celebrate the 40th Anniversary of his “baby” this week, reminiscing with past and current Web celebrities about the power (and drawbacks) of one of the most transformative inventions in world history.
The Associated Press reports:
Technology stars, pundits, and entrepreneurs joined the Internet’s father on Thursday to [...]
October 6, 2009 – 6:38 am
Sorry for the sparse posting of late — it’s a great time for our company and I’ve been working on a number of really great new projects.
Not a long post here, but I did want to reference my prior post about the need for my health club to take their communications online.
I’m pleased to report [...]
September 28, 2009 – 7:15 pm
James Pitaro of Yahoo! has a post up today at PaidContent.org that deals with the “pay-for-content” move being promised by a number of media organizations, such as Rupert Murdoch’s News Corp.
Pitaro echoes many of the same themes we shared in our previous post on “pay-for-content”:
Many companies are trying to protect their bottom lines by putting [...]
September 11, 2009 – 8:41 am
“We will always remember. We will always be proud. We will always be prepared, so we may always be free.” — President Ronald Reagan
The memory of September 11, 2001 is still crystal clear. Turning on the TV as I got dressed for work, I watched the Today show team react as the second airplane hit [...]
