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Replacements for the Press Release?

10. Jan, 2011 • Categories: Content, Technology/Tools, The Press Release is Dead • by Curt Mercadante

For the past year, I’ve been declaring that the press release is dead (much to the chagrin of many PR folks who make their living off writing such releases.) In reality, I believe that the press release has simply taken different forms. We’ve garnered media coverage from journalists picking up 140-character (or less) Tweets. We [...]

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Getting started on Facebook

20. Mar, 2010 • Categories: The Press Release is Dead • by Curt Mercadante

by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. If, by now, you haven’t figured out that Facebook isn’t just for kids — it’s time to get with the program. As of February 4, 2010, [...]

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Twitter: The Online Cocktail Reception?

26. Feb, 2010 • Categories: Conferences, Presentations/Keynotes, Technology/Tools, The Press Release is Dead • by Curt Mercadante

In this brief video, taken from our recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo, Curt Mercadante explains the ins and outs of Twitter — and how to get started using this online tool effectively.

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Getting started on Twitter

25. Feb, 2010 • Categories: Content, Technology/Tools, The Press Release is Dead • by Curt Mercadante

by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. Have you ever walked into a cocktail party full of people you don’t know and cringed at the mere thought that you’d have to break into [...]

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Is the press release dead?

24. Feb, 2010 • Categories: Presentations/Keynotes, The Press Release is Dead • by Curt Mercadante

The video excerpt below is from my presentation last week to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo. In this excerpt, I deal with the question, “Is the press release dead?” Please also click here to get a free copy of our new e-booklet: The Press Release is Dead: Using New Communications Tools [...]

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Email as social networking tool? Absolutely.

23. Feb, 2010 • Categories: Content, Technology/Tools, The Press Release is Dead • by Curt Mercadante

by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. When we use the terms “social media” or “social networking” most people immediately think of Facebook or Twitter or MySpace. They rarely think of email. But [...]

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