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Where can you get the most bang for your online video buck?

24. Dec, 2010 • Categories: Content, Online Video, Technology/Tools • by Curt Mercadante

When it comes to getting people to watch online videos from media sites, Google is still the largest source of outside traffic.So, you’ve heeded our advice and you’re filming videos to put online to help tell your organization’s story. Good job. But how, exactly, are you delivering these videos?  Where are you sharing them? A [...]

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Groupon’s Strength Lies in Its … Writers? Yep.

22. Dec, 2010 • Categories: Content, Email Marketing, Technology/Tools • by Curt Mercadante

Here at Merc, our basic philosophy is that the growing number of online communications tools still aren’t as important as producing compelling, engaging content. Of course, that’s been true throughout history.  Any communications tool — be it Twitter, Facebook, a typewriter, a phone — is only as effective as the content being delivered. So it [...]

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Sorry, snail mail follow up doesn’t cut it. You missed the sale.

17. Dec, 2010 • Categories: Content, Email Marketing, Social Media, Technology/Tools • by Curt Mercadante

This is a quick follow-up to last week’s post about my car-shopping experience, and how the various dealers we visited could have used basic online tools to build better relationships, follow up and maybe even score a sale. As an update to that post, I noted that the dealer from whom we did end up [...]

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Just how many Americans are watching online video and online video ads? A lot.

16. Dec, 2010 • Categories: Content, Online Advertising, Technology/Tools • by Curt Mercadante

As we’ve preached for some time, online video should be one of the primary tools in your communication’s tool belt. In our humble opinion, it’s the most valuable storytelling tool out there. The most recent comScore U.S. Online Video Rankings shows why — namely, the sheer, massive amount of Americans who are tuning in to [...]

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The Content is What Matters

14. Dec, 2010 • Categories: Book Reviews, Content, Social Media, Technology/Tools • by Curt Mercadante

Last week, I had the pleasure of reading Rework, a great book by the guys at 37signals. It’s a must-read for anyone who owns their own business, runs an organization, is thinking of starting their own enterprise, or just wants to get better at managing their life. They started out as web designers, but the [...]

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Simple Online Tactics for Car Dealers (Or Any Retail Business) to Find New Customers and Keep Current Ones Coming Back

13. Dec, 2010 • Categories: Content, Email Marketing, Social Media, Technology/Tools • by Curt Mercadante

UPDATE: I’m happy to disclose that today (a few hours after posting the original post below) we did receive a personal email from the customer relations manager at our Toyota dealership, and I believe it was totally unrelated to the post below.  Score one for Toyota! My wife and I spent last Friday car-shopping — [...]

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How Governor Perry Ignored the ‘Media’ and Won

08. Nov, 2010 • Categories: Political Campaigns, Social Media, Technology/Tools • by Curt Mercadante

Times, they are a’changin. I first started out as a traditional press flak 15 years ago — spending my days drafting press releases and calling reporters on the phone to pitch stories for my clients. These days, I spend my time drafting 140-character tweets or advocacy emails — empowering my clients to bypass the media [...]

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