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GOP Presidential Candidates and ‘Eyeballs vs. Engagement’

29. Dec, 2011 • Categories: Political Campaigns, Social Media, Technology/Tools • by Curt Mercadante

A few weeks ago, we gave a presentation on how modern communications has ushered in a new model of Engagement over the old model of “Eyeballs.” The old model: focus on putting out a lot of “stuff” (TV ads, direct mail, radio, etc.) and hoping enough people to see it to make a difference. The [...]

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Dividing up the Political Media “Pie”

23. Oct, 2011 • Categories: Conferences, Online Advertising, Political Campaigns, Presentations/Keynotes, Social Media, Technology/Tools • by Curt Mercadante

On Friday, I had the pleasure of participating on a panel discussion of online engagement at the Chicago Regional Conference of the American Association of Political Consultants. As usually happens on these types of panels, there are some who like to take the discussion toward a debate of whether or not online engagement can fully [...]

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Stop Merely Broadcasting and Start Building Relationships

20. Jul, 2011 • Categories: Content, Email Marketing, Online Advertising, Political Campaigns, Technology/Tools • by Curt Mercadante

Which would you prefer for your organization: merely broadcasting messages to consumers over a short period of time, or building long-term relationships with these consumers to create loyal advocates for your cause? We prefer the latter, and believe this long-term relationship building is the true strength of online communications. Anybody can press a button and [...]

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Facebook Ad Performance Abysmal? Depends on the Advertiser.

02. Feb, 2011 • Categories: Online Advertising, Social Media, Technology/Tools • by Curt Mercadante

An Adweek article out this week points to a new report purportedly showing Facebook ad performance to be “abysmal.”  According to the new report, the average click rate of a Facebook ad in 2010 was .051%. So, given the fact that this was the average rate — there were some ads that performed better, and [...]

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Web Creating a Society of Introverts? Nope, Just the Opposite.

20. Jan, 2011 • Categories: Content, Political Campaigns, Social Media, Technology/Tools • by Curt Mercadante

Are active Internet users more or less likely to participate in groups overall (online and offline)? A new study from the Pew Internet & American Life Project sheds some light on the issue: 75% of all American adults are active in some kind of voluntary group or organization, and internet users are more likely than [...]

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More video content ideas than you’ll ever need (at least for the next year-and-a-half)

12. Jan, 2011 • Categories: Content, Online Video, Technology/Tools • by Curt Mercadante

We love video content, and studies show that consumers do, too. But how can you develop ideas for unique, compelling video content on a regular basis? Well, we provide some ideas here. We also urge you to read Pete Savage’s great recent blog post, “Eight Ways to Create Enough Video Content to Last Eighteen Months.” See, you had [...]

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Replacements for the Press Release?

10. Jan, 2011 • Categories: Content, Technology/Tools, The Press Release is Dead • by Curt Mercadante

For the past year, I’ve been declaring that the press release is dead (much to the chagrin of many PR folks who make their living off writing such releases.) In reality, I believe that the press release has simply taken different forms. We’ve garnered media coverage from journalists picking up 140-character (or less) Tweets.  We [...]

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