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Pew Report: Older Americans Flocking to Social Networking Sites

27. Aug, 2010 • Categories: Content, Online Advertising, Social Media, Technology/Tools • by Curt Mercadante

I recently had a discussion with a client in which he said he wanted to avoid Facebook ads in favor of targeting seniors.  He looked at me with dismay as I explained that the percentage of older Americans using Facebook was exploding. Well, the Pew Internet & American Life Project released a new study today [...]

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New Report Reveals Power, Reach of Online Video

22. Aug, 2010 • Categories: Online Advertising, Social Media, Technology/Tools • by Curt Mercadante

Marketers should take note: consumers love online video. Just take a look at comScore’s latest online video viewership report for July: Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook jumped one position [...]

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Think Message First — Then Medium

13. Aug, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

A house cannot be built by hammer alone. Similarly, an online marketing strategy cannot be built on Twitter or Facebook alone because they — like a hammer — are just tools. Without a content strategy, those tools don’t mean much. For many, whether a small start up or a big brand their first venture into [...]

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New Study: Most Brands Fail @Twitter

02. Aug, 2010 • Categories: Social Media, Technology/Tools • by Curt Mercadante

A new report from 360i shows that most brands are coming up short in their attempts to utilize Twitter as a marketing tool.  But let’s be clear — it’s the brand’s use (or abuse) of the medium, rather than the medium itself, that is holding them back. According to 360i, after a six month study, [...]

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Small Businesses Turning to Social Media in Tough Economic Times

29. Jul, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

With uncertain economic times, small businesses have to keep their wallets tight to keep their books out of the red. In order to keep your head above water, you have to advertise. Although costly, it is necessary to boost sales, grow your business, and have a positive impact on the community around you. Most small [...]

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Adding Foursquare to Your Organization’s Social Toolkit

27. Jul, 2010 • Categories: Content, Technology/Tools • by Curt Mercadante

Many companies are using Facebook and Twitter as part of their PR campaigns, but other social networking gems are popping up that could be beneficial to businesses and their online communications strategy. Foursquare is a social networking platform that allows its users to “check-in” to virtually everything from restaurants to airports via their smart phone [...]

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New Survey: The Growing Impact of Online Video

26. Jul, 2010 • Categories: Content, Technology/Tools • by Curt Mercadante

As we’ve posted before, online video is one of the most powerful storytelling tools available to content producers. As this new survey from eMarketer shows, companies are getting the picture (or, um, video) and starting to “throw their weight” behind online video. How are they using it? For one thing, heeding our call that it’s [...]

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