Category Archives: Technology/Tools

Twitter: The Online Cocktail Reception?

February 26, 2010 – 1:42 pm

In this brief video, taken from our recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo, Curt Mercadante explains the ins and outs of Twitter — and how to get started using this online tool effectively.

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Getting started on Twitter

February 25, 2010 – 9:41 am

by Curt Mercadante
The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign.
Have you ever walked into a cocktail party full of people you don’t know and cringed at the mere thought that you’d have to break into one of [...]

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Email as social networking tool? Absolutely.

February 23, 2010 – 1:23 pm

by Curt Mercadante
The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign.
When we use the terms “social media” or “social networking” most people immediately think of Facebook or Twitter or MySpace.
They rarely think of email.
But the truth is that [...]

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How techno-savvy does one have to be to start a “social media” program?

January 28, 2010 – 9:47 pm

by Curt Mercadante
This is Part III in a series of answers I provided to the Hilton Head-Bluffton Chamber of Commerce in advance of my keynote address at their February Hilton Head-Bluffton Chamber of Commerce Business Expo.  You can view Part One here and Part Two here. Following is my answer to the question, “How techno-savvy does [...]

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The Changing Face of “Earned Media”

January 22, 2010 – 9:39 am

by Todd Schorle
I’m pleased to be the newest member of the Merc Strategy Group Team — and to building successful communications campaigns for our clients using a comprehensive array of modern media tools.
As someone who has worked in the world of “traditional media relations” over the past decade, I’ve been able to see firsthand how the [...]

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Reality Check on the ‘Money Bomb’

January 19, 2010 – 1:15 pm

by Curt Mercadante
Over the past few years, a handful of political candidates have utilized online “money bombs” to raise significant sums of money for their campaigns.
The first high-profile money bomb occurred for 2008 Republican Presidential candidate Ron Paul, who used the tactic to raise millions of dollars online for his insurgent campaign on a single [...]

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You are the media

December 2, 2009 – 1:30 pm

One of the key principles we try to instill in our clients’ communications program is that new communications tools allow them to be the media.
When a presidential candidate (Barack Obama) can generate 6 million YouTube views of just one of his speeches — it’s clear that the world is empowered to circumvent the media and [...]

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Re: Don’t ‘get’ Twitter? Then maybe you’ve got nothing to say…

November 21, 2009 – 7:24 pm

I thought I’d take this opportunity to respond to one fellow who responded to my recent post, Don’t ‘Get Twitter’?  Then Maybe You’ve Got Nothing to Say, with this comment on LinkedIn:
Nothing to say? Few people have something profound or even interesting to say all the time. Come to think of it, the smartest ones [...]

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Car buyers, billboards and Facebook ads

November 20, 2009 – 5:40 pm

When we lived in Northern Virginia earlier this decade, one thing we noticed is the lack of billboards along the highways. It was a pleasant discovery — but very noticeable to two people from the Chicago area, where billboards are plentiful (especially a growing number of brightly-lit electronic billboards with rotating ads.)
So as I [...]

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Online engagement: what are you afraid of?

November 18, 2009 – 9:20 am

If you have a quality, sound brand, message and organization — then there should be nothing to fear.  Engage online to listen, engage, respond and build your support network.

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