Archive | Social Media RSS feed for this section

GOP Presidential Candidates and ‘Eyeballs vs. Engagement’

29. Dec, 2011 • Categories: Political Campaigns, Social Media, Technology/Tools • by Curt Mercadante

A few weeks ago, we gave a presentation on how modern communications has ushered in a new model of Engagement over the old model of “Eyeballs.” The old model: focus on putting out a lot of “stuff” (TV ads, direct mail, radio, etc.) and hoping enough people to see it to make a difference. The [...]

0 Comments

Dividing up the Political Media “Pie”

23. Oct, 2011 • Categories: Conferences, Online Advertising, Political Campaigns, Presentations/Keynotes, Social Media, Technology/Tools • by Curt Mercadante

On Friday, I had the pleasure of participating on a panel discussion of online engagement at the Chicago Regional Conference of the American Association of Political Consultants. As usually happens on these types of panels, there are some who like to take the discussion toward a debate of whether or not online engagement can fully [...]

0 Comments

Google+: A Primer for Politicians and Political Organizations

22. Jul, 2011 • Categories: Content, Political Campaigns, Social Media • by Curt Mercadante

Just when you were finally starting to figure out Facebook and Twitter … along comes Google’s entry into the social media world with Google+. Google+ is still officially in “beta” right now, but they’ve started opening up the invite process. According to this Wall Street Journal report, the service has garnered 18 million users in [...]

1 Comment

Facebook Ad Performance Abysmal? Depends on the Advertiser.

02. Feb, 2011 • Categories: Online Advertising, Social Media, Technology/Tools • by Curt Mercadante

An Adweek article out this week points to a new report purportedly showing Facebook ad performance to be “abysmal.”  According to the new report, the average click rate of a Facebook ad in 2010 was .051%. So, given the fact that this was the average rate — there were some ads that performed better, and [...]

0 Comments

Web Creating a Society of Introverts? Nope, Just the Opposite.

20. Jan, 2011 • Categories: Content, Political Campaigns, Social Media, Technology/Tools • by Curt Mercadante

Are active Internet users more or less likely to participate in groups overall (online and offline)? A new study from the Pew Internet & American Life Project sheds some light on the issue: 75% of all American adults are active in some kind of voluntary group or organization, and internet users are more likely than [...]

0 Comments

Older Americans Aren’t Online, Right? Wrong, and Here’s the Proof.

21. Dec, 2010 • Categories: Online Advertising, Political Campaigns, Social Media • by Curt Mercadante

“All that online stuff is great, but we don’t want to target kids. We want to target adults and voters.” Boy, have we heard that line before.  I’m willing to bet you have, too. Believe it or not, there is still a misconception that online communication is only effective if you’re targeting young voters or [...]

0 Comments

How one national advocacy organization uses online video to tell stories and make a difference

20. Dec, 2010 • Categories: Clients/Case Studies, Content, Social Media • by Curt Mercadante

As we’ve written before, online video is the ultimate storytelling tool, and some organizations are utilizing it as the basis of their strategic communications program. Take, for example, our client, the U.S. Chamber Institute for Legal Reform (ILR). ILR is the nation’s leading lawsuit reform advocacy organization, working for state and federal reforms that protect [...]

0 Comments

Older Entries »