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GOP Presidential Candidates and ‘Eyeballs vs. Engagement’

29. Dec, 2011 • Categories: Political Campaigns, Social Media, Technology/Tools • by Curt Mercadante

A few weeks ago, we gave a presentation on how modern communications has ushered in a new model of Engagement over the old model of “Eyeballs.” The old model: focus on putting out a lot of “stuff” (TV ads, direct mail, radio, etc.) and hoping enough people to see it to make a difference. The [...]

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Dividing up the Political Media “Pie”

23. Oct, 2011 • Categories: Conferences, Online Advertising, Political Campaigns, Presentations/Keynotes, Social Media, Technology/Tools • by Curt Mercadante

On Friday, I had the pleasure of participating on a panel discussion of online engagement at the Chicago Regional Conference of the American Association of Political Consultants. As usually happens on these types of panels, there are some who like to take the discussion toward a debate of whether or not online engagement can fully [...]

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Why 2012 Campaigns Should Start the Conversation Now

09. Aug, 2011 • Categories: Political Campaigns • by Curt Mercadante

We haven’t yet hit Labor Day 2011, but the 2012 election season is already in swing. I’m not only talking about the presidential candidates — I’m talking about campaigns at the state and local levels, as well. Many of these campaigns have Web sites, but are they truly using this early time to start a conversation [...]

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Google+: A Primer for Politicians and Political Organizations

22. Jul, 2011 • Categories: Content, Political Campaigns, Social Media • by Curt Mercadante

Just when you were finally starting to figure out Facebook and Twitter … along comes Google’s entry into the social media world with Google+. Google+ is still officially in “beta” right now, but they’ve started opening up the invite process. According to this Wall Street Journal report, the service has garnered 18 million users in [...]

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Stop Merely Broadcasting and Start Building Relationships

20. Jul, 2011 • Categories: Content, Email Marketing, Online Advertising, Political Campaigns, Technology/Tools • by Curt Mercadante

Which would you prefer for your organization: merely broadcasting messages to consumers over a short period of time, or building long-term relationships with these consumers to create loyal advocates for your cause? We prefer the latter, and believe this long-term relationship building is the true strength of online communications. Anybody can press a button and [...]

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This Mayor’s Putting It All Online

08. Feb, 2011 • Categories: Content, Political Campaigns • by Curt Mercadante

Here at MSG, we’re fortunate to do what we love working for clients in which we believe. As a company that specializes in online content, we are strong believe in the power of online government transparency to foster trust in our elected officials, while allowing taxpayers to hold those officials accountable. That’s why we’re so [...]

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Web Creating a Society of Introverts? Nope, Just the Opposite.

20. Jan, 2011 • Categories: Content, Political Campaigns, Social Media, Technology/Tools • by Curt Mercadante

Are active Internet users more or less likely to participate in groups overall (online and offline)? A new study from the Pew Internet & American Life Project sheds some light on the issue: 75% of all American adults are active in some kind of voluntary group or organization, and internet users are more likely than [...]

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