Category Archives: Online Advertising

Car buyers, billboards and Facebook ads

November 20, 2009 – 5:40 pm

When we lived in Northern Virginia earlier this decade, one thing we noticed is the lack of billboards along the highways. It was a pleasant discovery — but very noticeable to two people from the Chicago area, where billboards are plentiful (especially a growing number of brightly-lit electronic billboards with rotating ads.)
So as I [...]

By curtmerc | Also posted in Content, Technology/Tools | Tagged , , , , , , | Comments (0)

Online Spending Up … Print Spending Down

September 21, 2009 – 4:57 pm

Editor & Publisher reports on the coming surge in online ad spending — and corresponding decrease in spending on traditional print media:
With big contributions from search and mobile, combined with continuing shifts in spending away from traditional ad channels by marketers, WPP’s GroupM is projecting that global Internet spending will surge 11% next year to [...]

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