I recently had a discussion with a client in which he said he wanted to avoid Facebook ads in favor of targeting seniors. He looked at me with dismay as I explained that the percentage of older Americans using Facebook was exploding. Well, the Pew Internet & American Life Project released a new study today [...]
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BP’s Google Ads: Smart or Shameful?
BP has purchased Google keywords ads for the term “oil spill” that links to a BP Web page with news updates on the cleanup effort. Some folks are outraged. But is this move smart … or shameful? In this post over on my personal blog, I provide my take — that it’s a good communications [...]
Car buyers, billboards and Facebook ads
When we lived in Northern Virginia earlier this decade, one thing we noticed is the lack of billboards along the highways. It was a pleasant discovery — but very noticeable to two people from the Chicago area, where billboards are plentiful (especially a growing number of brightly-lit electronic billboards with rotating ads.) So as I [...]
Online Spending Up … Print Spending Down
Editor & Publisher reports on the coming surge in online ad spending — and corresponding decrease in spending on traditional print media: With big contributions from search and mobile, combined with continuing shifts in spending away from traditional ad channels by marketers, WPP’s GroupM is projecting that global Internet spending will surge 11% next year [...]