On Friday, I had the pleasure of participating on a panel discussion of online engagement at the Chicago Regional Conference of the American Association of Political Consultants. As usually happens on these types of panels, there are some who like to take the discussion toward a debate of whether or not online engagement can fully [...]
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How much does it cost to have your message read 200,000 times?
The title of this post poses a pretty straightforward question — and it’s one that we pose to current and potential clients who are weighting the costs/benefits of utilizing online tools vs. “traditional” tools to deliver their message. As a simple comparison to help us make our point, we use the example of online advertising [...]
Just how many Americans are watching online video and online video ads? A lot.
As we’ve preached for some time, online video should be one of the primary tools in your communication’s tool belt. In our humble opinion, it’s the most valuable storytelling tool out there. The most recent comScore U.S. Online Video Rankings shows why — namely, the sheer, massive amount of Americans who are tuning in to [...]
How to Run an Efficient, Winning Campaign (Hint: Online=Victory)
Our firm has been fortunate to play a role in some key winning judicial races during the past decade. While these races are often overlooked by the media and voters alike — they are often some of the most important races on the ballot. In 2010, we provided strategic consulting services for the Will County [...]