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Pew Report: Older Americans Flocking to Social Networking Sites

I recently had a discussion with a client in which he said he wanted to avoid Facebook ads in favor of targeting seniors.  He looked at me with dismay as I explained that the percentage of older Americans using Facebook was exploding. Well, the Pew Internet & American Life Project released a new study today [...]

New Report Reveals Power, Reach of Online Video

Marketers should take note: consumers love online video. Just take a look at comScore’s latest online video viewership report for July: Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook jumped one position [...]

The Rising Rule of Thumb for Online Political Ad Spending

For most of 2010, we’ve been counseling our political clients to invest a minimum of 10%-12% of their total ad budget on political advertising. It appears, according to this MediaPost piece, that this political ad rule of thumb is set to rise: This year’s political ad spending could be up between 5% and 10% from [...]

BP’s Google Ads: Smart or Shameful?

BP has purchased Google keywords ads for the term “oil spill” that links to a BP Web page with news updates on the cleanup effort.  Some folks are outraged.  But is this move smart … or shameful? In this post over on my personal blog, I provide my take — that it’s a good communications [...]

Car buyers, billboards and Facebook ads

When we lived in Northern Virginia earlier this decade, one thing we noticed is the lack of billboards along the highways. It was a pleasant discovery — but very noticeable to two people from the Chicago area, where billboards are plentiful (especially a growing number of brightly-lit electronic billboards with rotating ads.) So as I [...]

Online Spending Up … Print Spending Down

Editor & Publisher reports on the coming surge in online ad spending — and corresponding decrease in spending on traditional print media: With big contributions from search and mobile, combined with continuing shifts in spending away from traditional ad channels by marketers, WPP’s GroupM is projecting that global Internet spending will surge 11% next year [...]