Category Archives: Merc Strategy Interviews

Twitter for Marketing with Dan Zarrella of Hubspot

While attending the Social Fresh social media conference in Nashville yesterday, our senior consultant Todd Schorle caught up with Hubspot’s Dan Zarrella, who presented on the basics of using Twitter for marketing. Here is that interview…

An impromptu interview we thought you’d enjoy…

I wanted to share the below video with you for a few reasons.  First, I think it’s kind of cool how this impromptu interview happened because the Lon Cohen recognized Robert Scoble on the streets of New York (see how social networking connects people across the country?).
Second, Lon provides a great case study and “non-techie” [...]

What Your Communications Department Can Learn from Major League Baseball

Anybody who knows me knows that I’m a huge fan of Major League Baseball.
Check that — a huge fan of the Chicago White Sox.  (Although I’m also a nominal fan of Washington Nationals from my days of living in the Beltway.)
So tonight, as I was browsing the WhiteSox.com news feed in Google Reader, it dawned [...]

The Empire Strikes Back

Scooped by “ordinary citizens” (once again), and called to task for largely ignoring one of the biggest global news stories of the year — “old media” is fighting back.
The big story of the last ten days has been the important role that online tools, such as Twitter, FriendFeed and YouTube, have been playing in empowering [...]

A Strong Endorsement of “Building 43″

Our goal is to produce original content for this site — but our overriding mission is to provide content that helps our clients and community utilize online communication tools to produce and share content that helps the bottom lines of their organizations.  As such, we highly endorse a new site called Building 43 that contains [...]

Merc Strategy Interview: Blockshopper.com

In this latest installment of our “unfiltered” interviews with innovative people and organizations, we interview Brian Timpone, founder of Blockshopper.com.

Timpone launched Blockshopper back in May 2006 as a residential news site focused solely on the Lincoln Park and Lake View neighborhoods in Chicago, billed as a “residential real estate news service for… eureka … actual residents [...]

Merc Strategy Interview: Faces of Lawsuit Abuse

6.4.09 UPDATE: This morning’s New York Times features a story on the “Faces” campaign we highlight in this post and the below video interview.

U.S. Chamber Institute for Legal Reform (ILR), the nation’s largest legal reform advocacy organization. ILR is fighting against lawsuit abuse — active in the states and in Washington, DC, working for [...]