Are active Internet users more or less likely to participate in groups overall (online and offline)? A new study from the Pew Internet & American Life Project sheds some light on the issue: 75% of all American adults are active in some kind of voluntary group or organization, and internet users are more likely than [...]
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Forget the “media”. Become your own news source
Back in 2009, we wrote this post about what we called the “New Journalism.” We wrote: With the New Journalism — every business, organization or campaign has the opportunity to become their own news organization. Collecting, editing and disseminating their news content to a wide audience — or as targeted an audience as they choose. [...]
More video content ideas than you’ll ever need (at least for the next year-and-a-half)
We love video content, and studies show that consumers do, too. But how can you develop ideas for unique, compelling video content on a regular basis? Well, we provide some ideas here. We also urge you to read Pete Savage’s great recent blog post, “Eight Ways to Create Enough Video Content to Last Eighteen Months.” See, you had [...]
Replacements for the Press Release?
For the past year, I’ve been declaring that the press release is dead (much to the chagrin of many PR folks who make their living off writing such releases.) In reality, I believe that the press release has simply taken different forms. We’ve garnered media coverage from journalists picking up 140-character (or less) Tweets. We [...]
Why you need to diversify your media marketing mix (hint: Internet making big gains over TV as Americans’ main news source)
It used to be political campaigns and brand marketers could go to the well for a simple broadcast ad formula to plan their media buys. Not anymore. Media continues to fragment, as consumers rely and new and different ways to get their news and content. The Internet has been gaining on television for some time [...]
Stop marketing. Start communicating.
“Instead of marketing, we’re just going to communicate. We’re going to talk to your customers and explain who you are, how your thing will make their life better, and then we’ll spell out exactly what they should do next.” — Great advice from Sonia Simone, writing at Copyblogger, about her response to a client who [...]