Just when you were finally starting to figure out Facebook and Twitter … along comes Google’s entry into the social media world with Google+. Google+ is still officially in “beta” right now, but they’ve started opening up the invite process. According to this Wall Street Journal report, the service has garnered 18 million users in [...]
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How much does it cost to have your message read 200,000 times?
The title of this post poses a pretty straightforward question — and it’s one that we pose to current and potential clients who are weighting the costs/benefits of utilizing online tools vs. “traditional” tools to deliver their message. As a simple comparison to help us make our point, we use the example of online advertising [...]
Saying a lot with a little
I thoroughly enjoyed this New York Times op-ed by Andy Selsberg, an English teacher at John Jay College. Selsberg writes about the importance of learning to write concisely — not only for media, such as Twitter and text messages, but as a useful work and life skill. Selsberg writes: A lot can be said with [...]
This Mayor’s Putting It All Online
Here at MSG, we’re fortunate to do what we love working for clients in which we believe. As a company that specializes in online content, we are strong believe in the power of online government transparency to foster trust in our elected officials, while allowing taxpayers to hold those officials accountable. That’s why we’re so [...]
Content or Design?
A healthy discussion is happening over at Quora in response to a question I posed last week: “Which is more important: content or design?” Check out the responses here. For what it’s worth, here’s my response: I posed the question, but my answer is this: good content is good design. Some of the best websites [...]
State of the Union: Content Wars at Their Best (or Worst)
Unless you’ve spent the last 24 hours hiding under a rock, you know that President Obama delivered his 2011 State of the Union address last night. But did you actually watch it live on TV? And did you watch it on a cable network or broadcast network? Or did view the livestream on the one [...]