I make it a habit to subscribe to as many various email distribution lists as possible — not because I like having my inbox full, but because I like to see what type of new, interesting, groundbreaking content people are using in their email programs. Unfortunately, I’m rarely impressed. One of the most solid email [...]
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Is Yahoo! Setting the Standard for Online Journalism?
Journalism is undergoing an amazing transformation. In 2010, Journalism has undergone a metamorphosis — and blossomed into a mobile butterfly we find on every pixelated screen. Along the journey, the standards and practices have changed too.
If you were to approach a New York Times writers desk, you would be guaranteed to find one thing — the AP Style guide. This guide is the Bible of print media. Grammar, punctuation, tone, structure — all laid out for the journalist to follow. When printing presses ruled the day, it was the standard.
The Active Twitter Consumer
As we always say: A successful marketing campaign must include a social media strategy. The choice between Facebook, Twitter, or both can be difficult for those looking to expand into the digital worlds. A recent survey by Exact Target might have an influence on your choice between Facebook and Twitter. The survey found that Twitter [...]