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Domino’s Riding Social Media Wave to Higher Profits?

Domino’s Pizza UK released its earnings statement this week and revealed that it has increased its pre-tax profit by 29% — not bad for a pizza retailer in a down economy. But, as Mashable reports, the company’s CEO is crediting its use of social media — specifically Foursquare — for its resurgence: CEO Chris Moore [...]

Some New Clients for Team Merc

by Curt Mercadante We’re fortunate to work with a great group of clients that challenge us each and every day. And we’re pleased to announce the addition of some new clients to our team: Metropolitan Chicago Healthcare Council (email advocacy) Illinois House Republican Organization (email advocacy) Gary DeMoss for Maryland State Senate (online communications … [...]

A ‘Political Force’

As we’ve posted about before, we are honored to work with the U.S. Chamber of Commerce on their national online grassroots program.  This morning, the program was highlighted in the Los Angeles Times in an article, entitled, “U.S. Chamber Grows into a Political Force”: The U.S. Chamber of Commerce is building a large-scale grass-roots political [...]

Chicago Tribune Highlights Our Client’s Online Efforts

The Chicago Tribune today highlighted the online efforts (which we coordinated) of our client Jason Plummer, who won the Republican nomination for Illinois Lt. Governor earlier this week. The Tribune article sites Jason as: “part of a ‘new breed of Republican politics’ — a young, energetic politician who tapped into social networking and worked hard [...]

Merc Client Wins Illinois Republican Primary

Congratulations to Jason Plummer, the winner of the 2010 Republican Primary for the office of Illinois Lt. Governor. Jason made a strong commitment to building his campaign’s strategic online program, and we were honored to help him build a strong, statewide online grassroots network that was a strong component of his winning effort. Over a [...]

The Web as Storytelling Device: The Jim Ryan I Know

We are big believers in utilizing modern communications tools are story-telling devices.  While these tools are merely the efficient means to deliver the stories — the key is and always will be the quality of the stories. On that note, we were proud this week to launch a new Web site — TheJimRyanIKnow.com — for [...]

Illinois Media Highlights our Work for Illinois Governor Candidate

Our company is getting some good press this week, courtesy of some syndicated stories in Illinois about political candidates’ e-campaigns. Here we are quoted in a Gatehouse News Service story that is running throughout the state, specifically speaking to the strong online effort we are helping manage for Former Illinois Attorney General and current Republican [...]