Archive by Author

Merc Strategy Group Online Political Ad Wins Web Marketing Association Award

We’re pleased to learn today that we’ve won the award for “Best Political Rich Media Online Ad” in the Web Marketing Associations’s Internet Advertising Competition. The ad was for our client, the Illinois Chamber of Commerce, in support of now-Congressman Bobby Schilling’s winning 2011 congressional campaign. Click here to view a demo of the ad. [...]

Saying a lot with a little

I thoroughly enjoyed this New York Times op-ed by Andy Selsberg, an English teacher at John Jay College. Selsberg writes about the importance of learning to write concisely — not only for media, such as Twitter and text messages, but as a useful work and life skill. Selsberg writes: A lot can be said with [...]

Online Video Continues to Upend Politics

As we previously posted here and here, the use of online video is “upending the political world.” From Tehran, Iran to Madison, Wisconsin, citizen journalists armed with small “Flip Cams” (or iPhones, or Droids, etc.) are providing valuable news reports that can be used to share information with the outside world — or simply to [...]

You’re Either Open … Or Your’e Not.

Last November, we gave Texas Governor Rick Perry kudos for his strategy to totally bypass the mainstream media on his way to a landslide victory in last week’s elections. Today, however, we’re giving his operation a “thumbs down” for blocking certain journalists from following his personal Twitter account.

Merc Helps Launch of Congressional Civil Justice Caucus Academy

Earlier today, we were excited to help the Law & Economics Center (LEC) at George Mason University Law School launch the Congressional Civil Justice Caucus Academy. The Academy is an educational program organized under the leadership of the LEC. Its mission is to provide rigorous and balanced education programs on a range of civil justice [...]

This Mayor’s Putting It All Online

Here at MSG, we’re fortunate to do what we love working for clients in which we believe. As a company that specializes in online content, we are strong believe in the power of online government transparency to foster trust in our elected officials, while allowing taxpayers to hold those officials accountable. That’s why we’re so [...]

Facebook Ad Performance Abysmal? Depends on the Advertiser.

An Adweek article out this week points to a new report purportedly showing Facebook ad performance to be “abysmal.”  According to the new report, the average click rate of a Facebook ad in 2010 was .051%. So, given the fact that this was the average rate — there were some ads that performed better, and [...]