Which would you prefer for your organization: merely broadcasting messages to consumers over a short period of time, or building long-term relationships with these consumers to create loyal advocates for your cause? We prefer the latter, and believe this long-term relationship building is the true strength of online communications. Anybody can press a button and [...]
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How much does it cost to have your message read 200,000 times?
The title of this post poses a pretty straightforward question — and it’s one that we pose to current and potential clients who are weighting the costs/benefits of utilizing online tools vs. “traditional” tools to deliver their message. As a simple comparison to help us make our point, we use the example of online advertising [...]
Congratulations to DuPage County State’s Attorney Bob Berlin
Congratulations to DuPage County (IL) State’s Attorney Bob Berlin, who today announced his campaign to seek election in 2012. A career prosecutor, Berlin was appointed to the office last December — and we’re honored to be a part of his campaign team. Today, we helped launch his campaign Web site, as well as an email program [...]
Our Two-Year Anniversary!
Today marks the two-year anniversary of our firm! Thank you to all our past and current (and future) clients who have made this a fun and successful two years. Our future looks bright, and we’ve had the fortune of working on some great projects with wonderful clients. Thank you!
Our Internet Advertising Competition Award trophy arrived in the mail today!
Click here to learn more about our award for “Best Political Rich Media Online Ad” in the Web Marketing Associations’s Internet Advertising Competition.
The ad was for our client, the Illinois Chamber of Commerce, in support of now-Congressman Bobby Schilling’s winning 2011 congressional campaign.
Merc Launches New Site for the Law & Economics Center at George Mason Law
We’re pleased today to announce that we’ve launched a new Web site for the Law & Economics Center at George Mason University School of Law. The LEC is a national center for research and education that focuses on the timely and relevant economic analysis of legal and public policy issues — and we’re fortunate to [...]
Merc Strategy Group Goes 3-3 in Illinois Municipal Elections
April 5, 2011 was a successful night for our firm, as we went 3-3 in Illinois’ municipal elections. We helped re-elect a mayor, a new village trustee, and helped pass a school referendum in southern Illinois — and proved that robust online programs can make the difference in local campaigns. In Homer Glen, IL, we [...]