For most of 2010, we’ve been counseling our political clients to invest a minimum of 10%-12% of their total ad budget on political advertising. It appears, according to this MediaPost piece, that this political ad rule of thumb is set to rise: This year’s political ad spending could be up between 5% and 10% from [...]
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Baltimore Sun Offers Free Blogs to All Maryland Candidates
I love it. The Baltimore Sun is breaking new ground by offering free blogs to all political candidates in Maryland. As epolitics.com reports: Call it innovation, call it self-preservation, call it a traffic scheme, but the Baltimore Sun, one of the leading papers covering Maryland politics, has made the decision to offer a blog to [...]
New Survey: The Growing Impact of Online Video
As we’ve posted before, online video is one of the most powerful storytelling tools available to content producers. As this new survey from eMarketer shows, companies are getting the picture (or, um, video) and starting to “throw their weight” behind online video. How are they using it? For one thing, heeding our call that it’s [...]
Domino’s Riding Social Media Wave to Higher Profits?
Domino’s Pizza UK released its earnings statement this week and revealed that it has increased its pre-tax profit by 29% — not bad for a pizza retailer in a down economy. But, as Mashable reports, the company’s CEO is crediting its use of social media — specifically Foursquare — for its resurgence: CEO Chris Moore [...]