A few weeks ago, we gave a presentation on how modern communications has ushered in a new model of Engagement over the old model of “Eyeballs.” The old model: focus on putting out a lot of “stuff” (TV ads, direct mail, radio, etc.) and hoping enough people to see it to make a difference. The [...]
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Look What Came in the Mail Today!
… Our 2011 WebAward for the launch of the Congressional Civil Justice Caucus Academy Web site. It’s one of the many great clients for which we are honored to work.
Merc Strategy Group Awarded “Standard of Excellence” from Web Marketing Association
We are pleased to report that the Web site we built for the Congressional Civil Justice Caucus Academy has won the Web Marketing Association’s “Standard of Excellence” award in both the Education and Non-Profit categories! You can learn more about the award here. The site was recognized for excelling in the categories of ensign, innovation, [...]
Why 2012 Campaigns Should Start the Conversation Now
We haven’t yet hit Labor Day 2011, but the 2012 election season is already in swing. I’m not only talking about the presidential candidates — I’m talking about campaigns at the state and local levels, as well. Many of these campaigns have Web sites, but are they truly using this early time to start a conversation [...]