Author Archives: curtmerc

A ‘Political Force’

March 9, 2010 – 12:40 pm

As we’ve posted about before, we are honored to work with the U.S. Chamber of Commerce on their national online grassroots program.  This morning, the program was highlighted in the Los Angeles Times in an article, entitled, “U.S. Chamber Grows into a Political Force”:
The U.S. Chamber of Commerce is building a large-scale grass-roots political operation [...]

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Getting Started on Facebook

March 9, 2010 – 11:02 am

by Curt Mercadante
The video excerpt below is from my presentation last month to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo, in which I discuss getting started on Facebook. Please also click here to get a free copy of our new e-booklet: The Press Release is Dead: Using New Communications Tools to Build [...]

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Stop Talking About Social Media “ROI” — Start Talking About “BOE”

March 4, 2010 – 6:48 pm

by Curt Mercadante
One of the most frequently asked questions of marketers looking to engage with “social media” tools is: what’s my return on investment (ROI)?
The number of blogs (and even books) that have been written on this topic is seemingly endless.
I think we should stop looking for the “ROI” and instead start [...]

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The Secret to a Successful Company Blog

March 3, 2010 – 12:58 pm

Thanks to Rick Stratton at Feed.us, who forwarded me this Inc. article discussing the secret to successful corporate blogging.
The secret (which will shock many) is to avoid the hard sell. Avoid talking all about yourself, your company or your services. As the author, Joel Spolsky of Fog Creek Software, writes:
An entrepreneur’s blog has [...]

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Twitter: The Online Cocktail Reception, Part II

March 2, 2010 – 8:21 pm

Following is Part II of Curt Mercadante’s explanation of the “ins and outs” of Twitter — excerpted from his recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo:

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Twitter: The Online Cocktail Reception?

February 26, 2010 – 1:42 pm

In this brief video, taken from our recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo, Curt Mercadante explains the ins and outs of Twitter — and how to get started using this online tool effectively.

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Getting started on Twitter

February 25, 2010 – 9:41 am

by Curt Mercadante
The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign.
Have you ever walked into a cocktail party full of people you don’t know and cringed at the mere thought that you’d have to break into one of [...]

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Is the press release dead?

February 24, 2010 – 6:50 am

The video excerpt below is from my presentation last week to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo.  In this excerpt, I deal with the question, “Is the press release dead?”  Please also click here to get a free copy of our new e-booklet: The Press Release is Dead: Using New Communications Tools [...]

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Email as social networking tool? Absolutely.

February 23, 2010 – 1:23 pm

by Curt Mercadante
The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign.
When we use the terms “social media” or “social networking” most people immediately think of Facebook or Twitter or MySpace.
They rarely think of email.
But the truth is that [...]

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Get Your Free Copy of “The Press Release is Dead”

February 22, 2010 – 2:53 pm

Last week, at the Hilton Head Island-Bluffton Chamber of Commerce Business Expo, we released our new free online booklet, entitled, The Press Release is Dead: Using New Communications Tools to Build Your Business, Non-Profit or Campaign.
Some have referred to the new booklet as “Social Media 101 ” guide … while others have billed it as [...]

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