Archive by Author
OFAEmailScreenShot

In email marketing, less is more. Here’s an example …

01. Sep, 2010 • Categories: Content, Email Marketing • by Curt Mercadante

I make it a habit to subscribe to as many various email distribution lists as possible — not because I like having my inbox full, but because I like to see what type of new, interesting, groundbreaking content people are using in their email programs. Unfortunately, I’m rarely impressed. One of the most solid email [...]

0 Comments

Pew Report: Older Americans Flocking to Social Networking Sites

27. Aug, 2010 • Categories: Content, Online Advertising, Social Media, Technology/Tools • by Curt Mercadante

I recently had a discussion with a client in which he said he wanted to avoid Facebook ads in favor of targeting seniors.  He looked at me with dismay as I explained that the percentage of older Americans using Facebook was exploding. Well, the Pew Internet & American Life Project released a new study today [...]

0 Comments

New Report Reveals Power, Reach of Online Video

22. Aug, 2010 • Categories: Online Advertising, Social Media, Technology/Tools • by Curt Mercadante

Marketers should take note: consumers love online video. Just take a look at comScore’s latest online video viewership report for July: Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook jumped one position [...]

0 Comments

Think Message First — Then Medium

13. Aug, 2010 • Categories: Content, Social Media, Technology/Tools • by Curt Mercadante

A house cannot be built by hammer alone. Similarly, an online marketing strategy cannot be built on Twitter or Facebook alone because they — like a hammer — are just tools. Without a content strategy, those tools don’t mean much. For many, whether a small start up or a big brand their first venture into [...]

0 Comments

Local Businesses Go Online to Boost Sales

06. Aug, 2010 • Categories: Social Media • by Curt Mercadante

The economy continues to falter.  Marketing budgets have been slashed. Declining readership, viewership and listenership has made traditional advertising less cost-effective. What’s a marketer to do?  Go online, of course. This week’s Chicago Tribune features several case studies of local businesses who are using a variety of online tools to boost their sales.  Local businesses [...]

0 Comments

California Eyes Limits on Online Political Speech

05. Aug, 2010 • Categories: Content, Political Campaigns • by Curt Mercadante

It was just a matter of time …. The San Francisco Chronicle reports that California Fair Political Practices Commission is considering how to regulate new forms of political activity such as appeals on a voter’s Facebook page or in a text message. According to FPPC chair Dan Schnur, these new regulations are “becoming necessary as [...]

0 Comments

The Rising Rule of Thumb for Online Political Ad Spending

03. Aug, 2010 • Categories: Online Advertising • by Curt Mercadante

For most of 2010, we’ve been counseling our political clients to invest a minimum of 10%-12% of their total ad budget on political advertising. It appears, according to this MediaPost piece, that this political ad rule of thumb is set to rise: This year’s political ad spending could be up between 5% and 10% from [...]

0 Comments

Older Entries »