A few weeks ago, we gave a presentation on how modern communications has ushered in a new model of Engagement over the old model of “Eyeballs.”
The old model: focus on putting out a lot of “stuff” (TV ads, direct mail, radio, etc.) and hoping enough people to see it to make a difference.
The new model: utilizing modern communications tools with a focus on engaging your audience and getting them to interact with you.
Today’s New York Times has a great story about how the GOP Presidential candidates (whether you like them or not) are using modern communications tools not only to get their message out (eyeballs), but also to engage activists to work on their behalf:
This quote from the Iowa Republican Party Chair says it all:
“There is no more powerful endorsement than the one from someone you know and trust, whether it is a Facebook post or a knock on the door from your neighbor,” said Matthew N. Strawn, chairman of the Republican Party of Iowa.
If you’re using your social media efforts simply to attract eyeballs to your stuff — you’re missing the boat. Start engaging your audience to act on your behalf.