In 2010, the Illinois Chamber of Commerce hired our firm to build online campaigns in three targeted, federal campaigns. All three campaigns were victorious.
During the last three weeks of these campaigns, we delivered 12.6 million impressions of online, expandable, rich-media ads. These ads garnered more than 448,000 interactions.
So, if you compared it to a traditional direct mail campaign, it would be analogous to sending out 12.6 million direct mail pieces and knowing that the piece was opened and read 448,000 times.
Further, our 3.8% interaction rate beats the industry average (3.45%) and is almost 400 times better than the “click-thru rates” of standard, static banner ads.
Following is a breakdown of highlights of each of these campaigns:
Mark Kirk for U.S. Senate
- Delivered 7.6 million emails to targeted voters in suburban Chicago during last three weeks of campaign.
- Delivered 7.6 million impressions of online, expandable, rich media ads. (Click here to view example).
- Garnered 218,000 interactions with those ads.
Bobby Schilling for U.S. Congress
- Deployed 159,000 emails to targeted voters in district during last three weeks of campaign.
- Delivered 4 million impressions of online, expandable, rich media ads. (Click here to view example).
- Garnered 202,000 interactions with our ads.
Randy Hultgren for U.S. Congress
- Deployed 75,000 emails to targeted voters in district during last three weeks of campaign.
- Delivered 861,000 impressions of online, expandable, rich media ads. (Click here to view example).
- Garnered 29,000 interactions with our ads.