Marketers should take note: consumers love online video.
Just take a look at comScore’s latest online video viewership report for July:
- Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers.
- Facebook jumped one position to capture the #3 spot with 46.6 million viewers.
- Of the 178 million U.S. Internet users who watched online video content during the month, also viewed nearly 3.6 billion video ads in July.
- Leading the pack with 783 million ad impressions was Hulu.
- Hulu was followed closely behind by the Tremor Media Video Network at 451.8 million, and the Brightroll Video Network at 248.4 million ad impressions.
- Online video ads reached 27 percent of the total U.S. population an average of 44.5 times during the month.
Online video is single-handedly changing how we get our news, weather, favorite shows, and entertainment. The advertising potential is enormous, and the impact is bigger still.
With 89% of Internet users consuming online video, it is essential to incorporate this valuable tool in your modern communications arsenal.