I love it. The Baltimore Sun is breaking new ground by offering free blogs to all political candidates in Maryland.
As epolitics.com reports:
Call it innovation, call it self-preservation, call it a traffic scheme, but the Baltimore Sun, one of the leading papers covering Maryland politics, has made the decision to offer a blog to every legally registered candidate running for office in the state of Maryland. The offer is bipartisan and covers both federal and state candidates.
Why do I love it? First, because I just like seeing traditional media try new things. If they fail, it’s entertaining (yes, I know it’s mean). If they succeed, we all benefit.
Second, I am going to watch to see which candidates take advantage of this opportunity and produce compelling content that actually moves their campaigns forward.
So there — you know what I think.
What do you think of this move by the Sun?