Many companies are using Facebook and Twitter as part of their PR campaigns, but other social networking gems are popping up that could be beneficial to businesses and their online communications strategy.
Foursquare is a social networking platform that allows its users to “check-in” to virtually everything from restaurants to airports via their smart phone and 3G connection. Users can add tips and reviews, or even caution their friends away from an undesirable experience. When you check in, it is linked to Facebook and Twitter, so your friends can see where you are and possibly join you if in the area.
The ability to see your friends recent check-ins opens up a whole new realm of social networking. This new wave of “exploration networking” is allowing businesses to get valuable exposure to consumers who are on the go. Companies are even able to promote specials, coupons, or other marketing strategies directly to Foursquare users.
Click here to see how Foursquare worked for the Charleston Fine Art Dealers Association’s Palette and Palate Stroll, and how it helped create a successful PR campaign.
Should Foursquare join Facebook and Twitter as part of your companies social media communications strategy? We think so.
As more and more users depend on this style of social network to virtually interact with businesses around their area, the potential for promotion and exposure is priceless. So put your business on the map and reap the rewards of the Foursquare revolution.