The video excerpt below is from my presentation last week to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo. In this excerpt, I deal with the question, “Is the press release dead?” Please also click here to get a free copy of our new e-booklet: The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign.
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[...] The most effective PR “pitches” Scoble gets are from friends or fans recommending products, rather than press release and pitch calls. This really reinforces the idea that modern communication is about authenticity. It’s not about slick taglines. Your product has to be good. Your service has to be solid. If those two principles are in tact — your product will create buzz organically. No amount of tweets or status updates can cover up for a crappy product/service. And the buzz you create is the best PR you can generate. More so than any press release you can send to journalists like Scoble. (Could the press release really be dead?) [...]