by Curt Mercadante
This is Part III in a series of answers I provided to the Hilton Head-Bluffton Chamber of Commerce in advance of my keynote address at their February Hilton Head-Bluffton Chamber of Commerce Business Expo. You can view Part One here and Part Two here. Following is my answer to the question, “How techno-savvy does one have to be to start a “social media” program?
The greatest thing about modern media tools is that you don’t have to be tech-savvy at all. Today’s tools are turnkey. To use Facebook or Twitter, all you need to know how to do is write concisely, and fill in a blank.
There is plenty of blogging software out there that allows you to choose from ready-made templates so you can start blogging in a matter of minutes. Modern email distribution software allows you to upload your contacts and start sending well-designed emails to your customers in no time.
I would argue that today’s customers’ thirst for compelling, regular content makes basic writing and communication skills more important than “tech” skills.
One thing we stress with our clients is that it’s not about the “tech” it’s about the content. The tech is the megaphone — but the message is all about you. And if you can’t deliver a message, the best megaphone in the world isn’t going to help.