Our company is getting some good press this week, courtesy of some syndicated stories in Illinois about political candidates’ e-campaigns.
Here we are quoted in a Gatehouse News Service story that is running throughout the state, specifically speaking to the strong online effort we are helping manage for Former Illinois Attorney General and current Republican gubernatorial candidate Jim Ryan:
Those running for statewide office see the Internet and its new social networking tools as inexpensive, invaluable gateways to reach voters – their way on their own terms.
“Is the Web the end-all-be-all? Of course not,” said Curt Mercadante, an e-campaign consultant for Ryan. “But it’s a key component, and it allows us to do things in a way we’ve never done before.”
Mercadante said Obama succeeded online by making it a top priority. He said Ryan, the former attorney general making a political comeback, is taking the same attitude.
And this excerpt is from an Associated Press story:
A consultant for Republican governor candidate Jim Ryan says the Web is at the forefront of Ryan’s campaign.
“We’ve managed to get our fingers into every single part,” said Curt Mercadante, who is helping Ryan on the Web.
We’ll post more this week on some of the techniques we’re using with a variety of campaign to help them build solid, active online networks.