This week, we’re proud to launch a new Web site and comprehensive online content campaign for the Searle Center on Law, Regulation, and Economic Growth at Northwestern School of Law.
Big props to the Searle Center leadership for embracing the importance of a content strategy — rather than just focusing on a static Web site.
This project provides a great case study for our firm’s capabilities:
- We engaged in a full “content audit” of the Searle Center to determine all existing and potential content the organization produces on a regular basis.
- Based on the audit results, we build a long-term strategy and designed the Web site with that strategy in mind. (Credit goes to Integrated Web Strategy for the Web design and development.)
- We participate in weekly “editorial calls” with the client, to discuss and “mine” for short- and long-term content goals and production.
- We’re firing on all cylinders — with our Web site, email program and active presence on social networks.
We’re excited about the launch this week, and look forward to great things on this project.