I wanted to share the below video with you for a few reasons. First, I think it’s kind of cool how this impromptu interview happened because the Lon Cohen recognized Robert Scoble on the streets of New York (see how social networking connects people across the country?).
Second, Lon provides a great case study and “non-techie” look at how the ALS Association is using social media tools to help the people they serve:
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[...] posted about the hotel marketer who uses Twitter. And the non-profit that engages social [...]