Our goal is to produce original content for this site — but our overriding mission is to provide content that helps our clients and community utilize online communication tools to produce and share content that helps the bottom lines of their organizations. As such, we highly endorse a new site called Building 43 that contains great interviews with entrepreneurs and business people showing firsthand case studies of how they are utilizing the Internet to build their organizations.
We run into clients and potential clients all the time who think social media tools are little more than a playground for fans of Ashton Kutcher and place for college students to swap party pictures. Building 43 helps dispel that myth with real business case studies.
I wanted to share the following video which very simply shows how a professional in a “non-tech” profession (Hotel Manager of the Four Seasons in Palo Alto, CA) is utilizing social media tools to help promote her company’s brand.
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[...] posted about the hotel marketer who uses Twitter. And the non-profit that engages social [...]